Motorcycles in the United States - statistics & facts

California records the highest sales

At over 4.5 billion U.S. dollars in revenue in 2021, on-road motorcycles were the leading segment in the U.S. motorcycle market in 2021, dwarfing their off-road and scooter counterparts. On-highway motorcycles represented over 64 percent of sales two years earlier, in 2019. That same year, most motorcycle fans resided in California, where over 808,300 motorcycles are registered. Other popular states for motorcycles included Florida, Ohio, New York, and Pennsylvania. California and Florida were also the states where the highest number of motorcycle thefts were reported, followed by Texas. By contrast, both Ohio and Pennsylvania recorded under 900 motorcycles stolen in 2019. California was also the state recording the highest average annual motorcycle insurance premium in the U.S. as of July 2021. It was 185 U.S. dollars higher than Louisiana’s premium, which came second in the ranking.

Harley-Davidson leads a diversified market

Wisconsin–based Harley-Davidson is still the leading motorcycle manufacturer in the U.S. market, followed by its main competitor Honda. Between 2019 and 2020, H-D's U.S. retail sales fell by about 18 percent to just under 103,700 in the 2020 fiscal year. H-D’s key competitors include Minnesota-based Polaris Industries, Audi's Italian subsidiary Ducati, Germany-headquartered BMW, as well as Asian companies like Honda and Yamaha. These two firms are also among the leading motorcycle manufacturers worldwide. In the 2020 fiscal year, Honda sold around 19.3 million motorcycles worldwide and about 330,000 to motorcycle shoppers in North America, a volume which increased by 2,000 in 2021. Honda was also the most stolen motorcycle make in the U.S. in 2019, behind Yamaha and H-D.

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