Statistics & Facts on the U.S. Motorcycle Industry/Market

Consumers in the United States purchase around 500,000 motorcycles annually. Most motorcycle fans reside in California, where almost 830,000 motorcycles are registered.


Wisconsin–based Harley-Davidson is still the leading motorcycle manufacturer in the U.S. market, but H-D must be feeling its competitors breathing down its neck. In the 2016 fiscal year, some 159,500 601+cc Harley-Davidson motorcycles were registered in the United States. H-D’s key competitors include Minnesota-based Polaris* Industries, Audi's Italian subsidiary Ducati, Germany-headquartered BMW, as well as Asian companies like Honda and Yamaha. These two firms are also among the leading motorcycle manufacturers worldwide. In the 2016 fiscal year, Honda sold around 17 million motorcycles worldwide and about 308,000 to motorcycle shoppers in North America.

* Polaris Industries is the owner of Indian Motorcycles and the Victory product line.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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2018 projected motorcycle sales in North America

1,930k

Harley Davidson worldwide motorcycle revenue

$6bn
Motorcycle industry
2018 projected motorcycle sales in North America 1,930k California has most motorcycle registrations in the U.S. 828.9k Motorcycle registrations in Florida 570k Motorcycles in California are most prone to theft 7.5k Revenue of the U.S. motorcycle manufacturing industry $4,419.1m Value of U.S. motorcycle exports $1,798.6m U.S. on-highway motorcycle sales 351k Number of new motorcycle registrations in the EU 810k
Motorcycle manufacturers
Harley Davidson worldwide motorcycle revenue $6bn Harley Davidson’s U.S. motorcycle retail sales 161,658 Honda's share of the U.S. motorcycle market 15% Yamaha Motor's global motorcycle sales 5,218k U.S. is BMW's second largest target country in terms of motorcycle sales 9.5% Polaris: motorcycle sales as a share of company sales 12.9% Honda Group's motorcycle unit sales in 2016 17m
Motorcycle accidents
2015 motorcycle crash fatalities in the U.S. 5k Fatal accidents involving motorcyclists in the U.S. 4.7k Motorcycle injury crashes in the U.S. 87k

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Motorcycle industry
2018 projected motorcycle sales in North America 1,930k California has most motorcycle registrations in the U.S. 828.9k Motorcycle registrations in Florida 570k Motorcycles in California are most prone to theft 7.5k Revenue of the U.S. motorcycle manufacturing industry $4,419.1m Value of U.S. motorcycle exports $1,798.6m U.S. on-highway motorcycle sales 351k Number of new motorcycle registrations in the EU 810k
Motorcycle manufacturers
Harley Davidson worldwide motorcycle revenue $6bn Harley Davidson’s U.S. motorcycle retail sales 161,658 Honda's share of the U.S. motorcycle market 15% Yamaha Motor's global motorcycle sales 5,218k U.S. is BMW's second largest target country in terms of motorcycle sales 9.5% Polaris: motorcycle sales as a share of company sales 12.9% Honda Group's motorcycle unit sales in 2016 17m
Motorcycle accidents
2015 motorcycle crash fatalities in the U.S. 5k Fatal accidents involving motorcyclists in the U.S. 4.7k Motorcycle injury crashes in the U.S. 87k

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