Wisconsin–based Harley-Davidson is still the leading motorcycle manufacturer in the U.S. market, but H-D must be feeling its competitors breathing down its neck. In the 2016 fiscal year, some 159,500 601+cc Harley-Davidson motorcycles were registered in the United States. H-D’s key competitors include Minnesota-based Polaris* Industries, Audi's Italian subsidiary Ducati, Germany-headquartered BMW, as well as Asian companies like Honda and Yamaha. These two firms are also among the leading motorcycle manufacturers worldwide. In the 2018 fiscal year, Honda sold around 19.6 million motorcycles worldwide and about 313,000 to motorcycle shoppers in North America.
* Polaris Industries is the owner of Indian Motorcycles and the Victory product line.