Contribution of corporate culture to employee retention in the GSA region 2023

Corporate culture plays an important role in employee retention as a positive work environment can contribute to mental well-being and a desire for an employee to stay at a company long-term. In Germany, Austria, and Switzerland, the most important factor that contributed to retaining workers was promoting a work-life balance.

What is important to employees?

When it comes to what leadership thinks is important to employees’ performance recognition, fair treatment, and managers making enough time for their employees took the top three spots. Since the pandemic especially, expectations of the workplace have changed. For example, it has become much more common for people to work from home. These expectations of the workplace also differ by generation. Whilst older generations are more used to traditional expectations, many millennials in Germany wish that flexible working hours, work location, and diverse management were more important to employers.

Employment in Germany

Employment rates in Germany have remained stable over the last few years, even slightly increasing. However, despite the fairly high employment figures, there are still professions that are suffering from a shortage of workers. Some of the professions with the largest shortage of employees were the production of natural stones, minerals, and building materials, floor installation, and acting, dance, and movement art.