According to a survey on decisions on purchasing health and wellness products in Southeast Asia as of January 2023, vitamin supplements were by far the most popular product category in the Philippines. Over 75.8 percent of respondents in the country stated that they either purchased or were interested in purchasing vitamin supplements.
April 2023
Asia
January 2023
18 years and older
Original question: "Which products or services related to health and wellness are you purchasing and/or interested to purchase?"
Number of respondents:
Indonesia: n= 1,434
Malaysia: n= 1,022
Philippines: n= 1,224
Thailand: n= 1,140
Vietnam: n= 1,140
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