Outbound journeys of Chinese tourists in 2009-2019
Owing to rising disposable incomes and affordable long-haul flights, the demand for international travel in China saw an upsurge in the past years. In 2019, approximately 169.2 million outbound journeys were recorded in China, up from 47.6 million in 2009. The majority of Chinese travel overseas was for personal reasons. Overall, a significant number of outbound tourists resided in the larger cities in the country.
Luxury travelers from China
Chinese tourists have contributed an enormous amount of revenue to the international tourism market. On average, each Chinese traveler spends more than 12 thousand yuan on a single overseas trip, and the budget was even higher among high-end travelers. Furthermore, Luxury travelers in China were no longer satisfied with taking a vacation in Southeast Asia, with Africa and central Asia increasing in popularity.
Holiday-season travelers
Known as "Golden Week," the Chinese New Year holiday at the beginning of the year and the National Day holiday in October are popular times for the Chinese to plan their travel. During the Chinese New Year holiday in 2019, China's tourism industry generated a revenue of more than half a trillion yuan. The tropical city Sanya remained one of the leading domestic travel destinations for Spring Festival travelers.
Luxury travelers from China
Chinese tourists have contributed an enormous amount of revenue to the international tourism market. On average, each Chinese traveler spends more than 12 thousand yuan on a single overseas trip, and the budget was even higher among high-end travelers. Furthermore, Luxury travelers in China were no longer satisfied with taking a vacation in Southeast Asia, with Africa and central Asia increasing in popularity.
Holiday-season travelers
Known as "Golden Week," the Chinese New Year holiday at the beginning of the year and the National Day holiday in October are popular times for the Chinese to plan their travel. During the Chinese New Year holiday in 2019, China's tourism industry generated a revenue of more than half a trillion yuan. The tropical city Sanya remained one of the leading domestic travel destinations for Spring Festival travelers.
