Most popular domestic travel destinations of Chinese millionaires 2019-2022

Published by Agne Blazyte, Mar 14, 2023
A survey conducted among Chinese millionaires in 2022 revealed that around 56 percent of respondents chose Sanya as their preferred domestic travel destination. This destination was most popular among 55 percent of respondents in a similar survey a year earlier.

Leading domestic travel destinations of Chinese millionaires from 2019 to 2022

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Release date

March 2023

Region

China

Survey time period

2019 to 2022

Number of respondents

750 respondents

Special properties

among high net worth individuals with average household assets of over 40 million yuan

Supplementary notes

In 2019, the survey had 483 respondents, in 2020 - 409 respondents, in 2021 - 750 respondents, and in 2022 - 750 respondents.

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5

Key figures

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Consumption

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Travel and leisure

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Gifting and philantrophy

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Topics

Millionaires in China Luxury goods market in ChinaDemographics of ChinaLuxury marketing in ChinaPrivate Wealth Management in China
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