Total number of local tourists during Chinese New Year in China 2017-2019

A new travel trend was gaining popularity during the 2019 Spring Festival holiday in China. In this year, around 415 million people took a vacation trip during the Chinese New Year holiday, instead of visiting relatives in their hometown, a practice which has been increasing steadily over the previous few years.

The new year wanderlust

Lunar New Year in China is a time when families gather to relax and celebrate in their hometown. In recent years, a new trend of “going out to see the world” has emerged among Chinese consumers. Instead of visiting relatives and friends, more people are eager to explore new places and experience new cultural thrills. Part of the growth is attributed to a rising disposable income, along with rapid economic progression in the country. In 2019, China’s GDP per capita increased to more than 10,000 U.S. dollars, more than a double in a decade.

The travel bucket list

Sightseeing in Chinese cities is particularly popular during the Spring Festival holiday. The most sought-after options include the warm southern cities, as well as northern snow and ice destinations. In 2019, Sanya and Yunnan were the leading domestic destinations among Chinese high-end travelers during the season. When it comes to outbound travel, New Zealand, Vietnam, and Philippines were the Chinese tourist hot spots, mainly attributed to the warmer weather in these countries. Trips to Europe and other Asian countries were also among the bestselling holiday destinationsers. With more online travel booking platforms offering convenient holiday planning solutions, long-haul trips are very likely to become the next Chinese New Year holiday trend.

Total number of domestic tourists during Spring Festival in China from 2017 to 2019

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Release date

February 2019



Survey time period

2017 to 2019

Supplementary notes

Spring Festival holiday refers to the period between Chinese New Year Eve and the sixth day after the New Year of the lunar calendar. The holiday was from February 4 to 10 in 2019.

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Statistics on "Lunar New Year in China"

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