Porsche's revenue 2011-2019

Porsche's revenue grew strongly between the 2011 and 2019 fiscal years, from just under 11 billion euros in 2011 to some 26 billion euros in 2019. The company was able to reap synergies following a maneuver of company integration resulting in Porsche becoming a subsidiary of Volkswagen Group in 2012. Despite weakening automobile markets across the world between 2016 and 2019, deliveries of Porsche’s luxury vehicles have steadily increased.

Electrifying speedster

Electric car sales are growing in some of the world’s largest automobile markets such as China and the United States, and consumers have shown interest following improvements to range, charging infrastructure, and performance. Volkswagen aims to become a leading manufacturer of electric vehicles and promised an all-electric lineup by 2030. In June 2020, the company struck an agreement with Ford to produce motor vehicles, including electric and autonomous ones. Porsche’s first modern-era electric sports car hit markets in 2020. The Porsche Taycan was met with unexpected demand in North America. Porsche is expecting to produce electric sport utility vehicles (SUVs) by 2022.

Porsche’s Covid-19 response

Like the majority of auto manufacturers in Europe, Porsche’s factories ground to a halt in March 2020 due to the Covid-19 pandemic, affecting a third of the company’s workforce. Porsche restarted production the following May. Although factories closed in order to prevent spread of the coronavirus, Porsche could not justify producing new vehicles until supply chains could handle the renewing demand. New vehicle sales plummeted during the pandemic in markets across the globe. Porsche’s sales in the United States declined most severely out of Volkswagen’s brands. Customers high-end vehicles, including Porsche’s sports cars, are financially well-insulated and have the security to fair reasonably well during a recession. Porsche’s orderbook had not suffered as of June 2020.

Porsche's revenue from FY 2011 to FY 2019

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Source

Release date

March 2020

Region

Worldwide

Survey time period

FY 2011 to FY 2019

Supplementary notes

One euro is approximately equal to 1.1215 U.S. dollars (as of December 31, 2019).
The figures have been rounded.
The figures for 2011 through 2017 were taken from previous annual reports.

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