Reasons for switching loyalty programs among business travelers in the U.S. 2014

This statistic shows the reasons for switching or trying a different loyalty or rewards program among business travelers in the United States as of May 2014. During the survey, 55 percent of respondents said they would switch loyalty programs for better perks.
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Reasons for switching or trying a different loyalty or rewards program among business travelers in the United States as of May 2014
Share of respondents
Would switch for any reason (net)93%
Better perks55%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.54%
Exclusive benefits40%
Larger network/multiple routes or locations34%
Ability to leverage points with other specific companies/partner hotels34%
Personalized recommendations either pre-trip or during trip21%
Other4%
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