Reasons for switching loyalty programs among business travelers in the U.S. 2014
Reasons for switching or trying a different loyalty or rewards program among business travelers in the United States as of May 2014
This statistic shows the reasons for switching or trying a different loyalty or rewards program among business travelers in the United States as of May 2014. During the survey, 55 percent of respondents said they would switch loyalty programs for better perks.
Reasons for switching or trying a different loyalty or rewards program among business travelers in the United States as of May 2014
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| Share of respondents | |
|---|---|
| Would switch for any reason (net) | 93% |
| Better perks | 55% |
| Faster/easier to earn free flights, hotels rooms, rental cars, etc. | 54% |
| Exclusive benefits | 40% |
| Larger network/multiple routes or locations | 34% |
| Ability to leverage points with other specific companies/partner hotels | 34% |
| Personalized recommendations either pre-trip or during trip | 21% |
| Other | 4% |
Source
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Statistics on "Business travel in Italy"
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