Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type

Published by Statista Research Department, Mar 27, 2014

This statistic shows the loyalty program ownership in restaurants in the United States as of November 2013, by restaurant type. During the survey, 20.3 percent of respondents stated that they had one loyalty card for a fast casual restaurant.

How many restaurant loyalty programs are you a member of?**

Characteristic	None	One	Two	Three	Four or more
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

March 2014

More information

Region

United States

Survey time period

November 28 to December 9, 2013

Number of respondents

4,093 respondents

Age group

22 years and older

Special properties

visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey

Method of interview

Online survey

Supplementary notes

* Fast service restaurants are either quick service or fast casual restaurants.
** Responses are grouped by most-frequented restaurant type. The number of respondents who mostly frequented quick service restaurants was 1,487, those who mostly frequented fast casual restaurants was 537, and those who most mostly frequented casual dining restaurants was 2,069.