Holiday house tradition
A long holiday house tradition exists in Denmark. In the fifties and sixties, Danes began to build holiday houses and went there for vacation. Today, Danish holiday houses belong to the most modern ones in Europe and are rented by international and domestic tourists. Especially the summer time seems to be very popular among tourists for renting a holiday house. In July 2018, the number of overnight stays reached almost 4.2 million.
The holiday house letting industry became important in Denmark and many letting offices were created. Novasol A/S is Northern Europe's largest company for holiday rentals, operating in 28 European countries. The holiday accommodation letting office was founded in 1968 in Denmark and has its headquarter still there. The company’s revenue grew strongly in recent years and peaked at around three billion Danish kroner in 2017.