Preferred holiday destinations among Italian travelers 2019

Where do Italians prefer to go on holiday? In 2019, most Italian going on holiday for four or more overnight stays preferred to visit the North of Italy. According to the data, they accounted for approximately 29 percent of travelers involved in the research. Conversely, about 6.5 percent of respondents went abroad to visit a non-European country in the selected year. Furthermore, when looking at the leisure holiday destinations, almost half of the Italians interviewed preferred the seaside in 2018.

Most Italians preferred to autonomously book their travels

Direct booking was the most popular method used by Italians to organize their trips as of 2018. Indeed, about 56 percent of travelers claimed to use this method over the period considered. However, it was also recorded a significant amount of people who decided not to book their travel in advance.

Preferred travel accommodations: hotels and family/friends’ houses are the top choices

In 2018, most Italian travelers preferred to stay in hotels or at either family or friends’ homes. Specifically, about 37 percent of travelers preferred the first type of accommodation, where roughly 31 percent chose the second one. On the contrary, Italians that stayed overnight in a different type of private accommodation only accounted for 2.7 percent of total travelers.

Preferred holiday destinations among Italian travelers in 2019

Share of travels
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Release date

February 2020



Survey time period


Number of respondents


Special properties

Italian individuals that went on holiday for four or more overnight stays

Supplementary notes

*Provisional data

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