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Spending on thought leadership marketing in the United Kingdom 2015

Published by Statista Research Department, Nov 5, 2015
This statistic illustrates the amount of spending on thought leadership marketing in the United Kingdom (UK) as of 2015. It can be seen that 13.8 percent of respondents stated that they spent between one million and 4.9 million U.S. dollars on thought leadership marketing at that time.

Amount of spending on thought leadership marketing* in the United Kingdom (UK) as of 2015

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Source

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Release date

November 2015

Region

United Kingdom

Survey time period

April and May 2015

Number of respondents

700 respondents

Special properties

executive buyers of consulting services.

Method of interview

Online survey

Supplementary notes

Further information from the source: "The perspective presented in this research study represents findings discerned from two separate studies: An online survey of 692 corporate executives who play a role in the decision to select and hire consulting firms. An online survey of 108 marketers in management, consulting and IT services firms in North America."
*including content development.

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