Mcdonald's, the undisputed market leader in France
If Burger King made its return a few years ago on the French market and increasingly competes with McDonald's, the American giant of the fast-food remained unchallenged in 2020. Indeed, the brand generated the best revenue in the fast-food service industry and had the best coverage on the French territory.
Eating at fast-food restaurants in France
According to a survey conducted in 2019, if a majority of French people stated they enjoy eating at fast-food restaurants, most of them rarely go there. These consumers also affirmed going to those restaurants mainly because they would be quickly served. Furthermore, such establishments appeal to parents with young children under 18 years old and young people since a very large majority of 18-24-year-oldsfrequented fast-food establishments in 2019.