Despite the popularity McDonald's enjoy in the United Kingdom, there are far fewer McDonald's restaurants per million people in the United Kingdom, than in similar nations. In 2014, the highest number of restaurants per million people could be found in the United States with 45.1 restaurants per million people. There were less than half of that number in the United Kingdom during 2014, with 19.1 McDonald's restaurants per million people.
In 2014, Europe generated more revenue for McDonald's than any other region, creating 11.08 billion U.S dollars, ahead of the 8.65 billion U.S dollars in revenue coming from the United States.
Residents of the United Kingdom are one of biggest spenders when it comes to food and beverage services. In 2015, the turnover of food and beverage service activities in the United Kingdom was higher than in any other member state of the European Union. Despite having a similar population to France and a smaller population than Germany, turnover in the food and beverage service industry amounted to 87.7 billion euros in the United Kingdom, compared with 63.17 billion euros in France and 53.03 billlion euros in Germany.