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Share of adults that are loyal to their financial brand in the UK 2017, by age

This statistic displays the share of adults that are loyal to their particular financial brand in the United Kingdom (UK) as of 2017, by age group. the Financial services industry are economic services provided by the finance industry that manage money. these include services such as banks, credit unions, credit-card companies, insurance companies, accountancy companies and stock brokerages. Overall there was a correlation between age and brand loyalty. Individuals aged 75 years or older were the most likely to be brand loyal to their current financial brand with 82 percent as of 2017.

Share of adults that are loyal to their financial brand in the United Kingdom (UK) in 2017, by age group

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Source

Release date

October 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

12,579 - 12,528**

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "How much do you agree or disagree with the following statements? I like to stick with a financial brand I know"

** (u‑w: 12,585/w: 12,515), Excludes respondents that answered 'don't know' (2%).

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