As of 2018, Wix is the leading website builder in the world – the Israel-based company accounting for over 22 percent of global market share. Squarespace and Weebly ranked as the second and third most popular website building platforms, each of which accounted for over 15 percent of total market share.
Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around one billion U.S. dollars to over 1.5 billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.
Market share of the leading website builders worldwide as of 2018
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Datanyze. (March 20, 2018). Market share of the leading website builders worldwide as of 2018 [Graph]. In Statista. Retrieved December 09, 2022, from https://www.statista.com/statistics/818598/worldwide-website-builders-market-share/
Datanyze. "Market share of the leading website builders worldwide as of 2018." Chart. March 20, 2018. Statista. Accessed December 09, 2022. https://www.statista.com/statistics/818598/worldwide-website-builders-market-share/
Datanyze. (2018). Market share of the leading website builders worldwide as of 2018. Statista. Statista Inc.. Accessed: December 09, 2022. https://www.statista.com/statistics/818598/worldwide-website-builders-market-share/
Datanyze. "Market Share of The Leading Website Builders Worldwide as of 2018." Statista, Statista Inc., 20 Mar 2018, https://www.statista.com/statistics/818598/worldwide-website-builders-market-share/
Datanyze, Market share of the leading website builders worldwide as of 2018 Statista, https://www.statista.com/statistics/818598/worldwide-website-builders-market-share/ (last visited December 09, 2022)