Advertising costs per customer of health insurers in the Netherlands 2014-2018

This statistic shows the total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros). The Dutch health insurance system combines elements of both public as well as private insurance. It is mandatory to have at least a basic health insurance (in Dutch: basisverzekering) when you work in the Netherlands, because healthcare is funded through taxation of income. Because of this, health insurers have to publicly publish information on, for example, advertising costs.

In 2018, health insurance companies roughly spent 2.18 euros per customer on advertising. This is a decrease of more than 25 percent when compared to 2017. The source also mentions that advertising costs made up less than 0.1 percent of the total revenue of health insurance companies.

Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018

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Source

Release date

September 2019

Region

Netherlands

Survey time period

2014 to 2018

Age group

18 years and older

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Statistics on "Health insurance in the Netherlands"

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