Attitudes toward college in the U.S. 2018

This statistic depicts parent and students attitudes toward college in the United States in 2018. During the survey, 61 percent of parents strongly agreed that college is an investment in their child's future.

Attitudes toward college among parents and students in the U.S. in 2018

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Release date

August 2018


United States

Survey time period

April 20 to May 25, 2018

Number of respondents

1,907 respondents

Age group

18-24 years

Special properties

957 parents of undergraduate students ages 18-24 and 950 undergraduate students ages 18-24

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.
Values show only the respondents that strongly agree with the following statements:
*American Dream: A college education is part of the American Dream
**Stretch financially: I am willing to stretch myself financially to obtain the best opportunity for my/my child's future.
***Invest future: College is an investment in my/my child's future.
****Social/intellectual experience: I would go/send my child to college for the intellectual and social experience regardless of whether I/my child earned more money with a college degree.
*****Degree important: Having a college degree is more important now than it used to be.
******Earn more: I wanted/wanted my child to attend college because I/my child will earn more money with a college degree.

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