Gaming & eSports in China 2022

Topics of the survey

• Gaming in general
• Games & genres
• Gaming media
• eSports & gaming communities
• Gaming purchase behavior
• Gaming hardware & peripherals
• Gaming furniture
• Characteristics & demographics

• Method: Online survey
• Survey name: Gaming & eSports: China
• Region: China
• Number of respondents: 1,037
• Age of respondents: 16 to 64 years old
• Type of respondents: gamers (residential online population who play video games at least occasionally)
• Survey time period: 03 August 2022 to 11 August 2022

• Gender
• Age, generations
• Mobile gamers (smartphone)

Gaming in general

• Which of these statements about games and gaming do you agree with?
• Which devices did you use to play video games at least occasionally in the past 12 months?
• Recode based on Popular gaming devices (Which devices did you use to play video games at least occasionally in the past 12 months?)
• Recode based on Popular gaming devices (Which devices did you use to play video games at least occasionally in the past 12 months?)
• Recode based on Popular gaming devices (Which devices did you use to play video games at least occasionally in the past 12 months?)
• Recode based on Popular gaming devices (Which devices did you use to play video games at least occasionally in the past 12 months?)
• Recode based on Popular gaming devices (Which devices did you use to play video games at least occasionally in the past 12 months?)
• What motivates you to start a new game?
• On which days do you usually play video games?
• How many video games do you own that you have never played? If you're not sure, please make an estimate.
• When you are playing games on these devices, how long does a session last, on average? / Game session length - desktop PC
• When you are playing games on these devices, how long does a session last, on average? / Game session length - laptop / notebook
• When you are playing games on these devices, how long does a session last, on average? / Game session length - video gaming console
• When you are playing games on these devices, how long does a session last, on average? / Game session length - smartphone
• When you are playing games on these devices, how long does a session last, on average? / Game session length - tablet
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: To be together with friends
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: As a stress relief
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: To spend / pass my free time
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: As a hobby
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: As a family event
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: For competition
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: To challenge myself
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: For the immersive experience
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: To express my creativity
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: To discover / learn new things
• How much do the following statements apply to your video gaming behavior? I play video games… / Gaming motive: When waiting for something (e.g., bus, or friends)
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: NFTs
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Metaverse
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Augmented reality
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Virtual reality
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Cloud gaming
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Crowd funding
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Indie games
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Play-to-earn games
• Below you see a list of gaming related terms and topics. Which ones do you know or have you heard of? / Knowledge: Casual games
• Which of these statements about NFTs do you agree with?
• Which of these statements about the metaverse do you agree with?
• Which of these statements about augmented (AR) and virtual reality (VR) do you agree with?

• Which of these genres do you regularly play games from, on a mobile device?
• Which of these genres is your favorite genre to play on a mobile device?
• Which of these genres do you regularly play games from, on a stationary console or PC?
• Which of these genres is your favorite genre to play on a stationary console or PC?
• Many consoles and PC game platforms (e.g., Steam) offer so-called remote play. This means that the video game is streamed to another device and played there, for example on a smartphone or a TV. Do you use remote play at home?
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Often playing games for less than 10 minutes
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Often playing focused over a longer period
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Easily getting bored by a game
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Preferring games with a closed story line 
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Preferring service games
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Liking games that are easy to understand
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Liking competitive games
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Liking explorative games
• To what extend do the following statements apply to your attitudes towards video gaming? Please rate each statement. / Self description: Important to always check out the latest games 
• Considering both mobile and non-mobile games, do you tend to play single player or multiplayer modes?
• What’s important to you in single player games?
• What’s important to you in multiplayer games?
• Which of these video game publishers and studios do you know, even if just by name?
• Which of these video game publishers and studios do you like?

• Which of the following media services have you used with regards to video games or gaming in the past 12 months?
• Where do you encounter new games / information on new games?
• Which social media platforms have you used with regards to gaming, in the past 12 months?
• In what way or format do you like to receive content on social media with regards to gaming?
• Which of these topics or people do you follow on social media with regards to gaming?
• Which video game live streaming platforms have you used in the past 12 months?
• Which types of content do you watch / enjoy in online videos related to games and gaming?
• Which gaming streamers do you know, if only by name?

• Which of the following statements about gaming communities and eSports do you agree with?(multi-pick)
• The following questions are about eSports, a form of competitive video gaming, and gaming communities.Are you interested in eSports?
• Are you a fan or follower of an eSports team?
• Are you a fan or follower of an eSports player?
• Would you say that you are part of a gaming community (e.g., a forum, fan group, clan, regular group of players)?
• Which types of gaming communities are you a part of?
• Have you attended an eSports event during the past 12 months (e.g., tournament, match, conference)?
• How much money do you spend on average, when attending an eSports event in person (incl. travel, accommodation, tickets, food)? If you’re not sure, please make an estimate.
• Do you own eSports merchandise (e.g., from a team or player)?
• Have you bought eSports merchandise in the past 12 months?(multi-pick)
• How much have you spent on eSports merchandise in the past 12 months? If you’re not sure, please make an estimate.

• Which of these statements about purchasing games and gaming services do you agree with?
• Which of these gaming-related products and services have you spent money on in the past 12 months?
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on games (single purchase)
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on DLCs
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on gaming subscriptions
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on in-game purchases
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on online games subscriptions
• How much have you spent on these gaming-related products and services in the past 12 months? If you're not sure, please make an estimate. / Expenditure on cloud gaming services
• At which of these stores have you purchased video games during the past 12 months, both online or in-store?
• What share of your video games purchases do you conduct online? If you're not sure, please make an estimate.
• What share of your purchases of gaming-related products and services do you conduct when they are on sale? If you're not sure, please make an estimate.
• Have you ever purchased a game in early access or as a pre-order?
• Which of these statements about game subscriptions and cloud gaming do you agree with?
• Which of these game subscription services does your household have a subscription with?

• Which of these statements about hardware and peripherals (e.g., mouse, keyboard) do you agree with?
• Which of these devices, hardware and peripherals does your household own?
• Recode based on Hardware and peripherals ownership by type (Which of these devices, hardware and peripherals does your household own?)
• Recode based on Hardware and peripherals ownership by type (Which of these devices, hardware and peripherals does your household own?)
• Recode based on Hardware and peripherals ownership by type (Which of these devices, hardware and peripherals does your household own?)
• Recode based on Hardware and peripherals ownership by type (Which of these devices, hardware and peripherals does your household own?)
• Recode based on Hardware and peripherals ownership by type (Which of these devices, hardware and peripherals does your household own?)
• Which of these devices, hardware and peripherals have you purchased in the past 12 months?
• Which of these brands does your household own computer peripherals of? (e.g., headset, mouse, keyboard)
• When purchasing hardware and peripherals, which of these criteria are especially important to you?
• How much have you spent on hardware & peripherals in the past 12 months? Please exclude consoles and smartphones. If you're not sure, please make an estimate.
• What brand is your mainly used smartphone?
• What brand is your mainly used tablet?
• Which video gaming console(s) does your household own?
• How much have you spent on video gaming consoles in the past 12 months? If you're not sure, please make an estimate.

• Which of these dedicated gaming furniture does your household own?
• Which of these dedicated gaming furniture have you purchased in the past 12 months?
• Which of these brands does your household own dedicated gaming furniture of?
• How much have you spent on dedicated gaming furniture in the past 12 months? If you're not sure, please make an estimate.

• What is your gender?
• Age (detailed)
• Age
• Age, categorial
• Age, generations
• What is your marital status?
• Do you consider yourself part of the LGBTQ+ community?
• What is your gender identity?
• Which of the following best describes you?
• Which of the following best describes you?
• What is the highest level of education you have completed?
• What is the highest level of education you have completed?
• Which of the following categories best describes your current employment status?
• Which of these income ranges does your household’s annual gross income fall within?
• Wo leben Sie aktuell?
• How big is the town you live in?
• In what type of community do you live?
• What is your current living situation (main residence)?
• Who do you currently live with?
• How many people – including yourself and all children – permanently live in your household?
• Typology based on Household constellation (detailed) and Children under 14 years of age in household (detailed)
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• What topics are you personally interested in? Please think of topics that you read about or watch / listen to.
• What are your personal hobbies and activities?
• Which of these sports or activities do you do at least occasionally?
• In which of these sports do you follow competitions, leagues or teams?
• Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.
• Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
• Recode based on Political position (Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?)