Target audience: Matchmaking / (online) dating users in Brazil

Selected insights on target audience: Matchmaking / (online) dating users in Brazil

• 38% of dating / matchmaking users have a low annual household income
• An honest and respectable life has less importance to dating / matchmaking users than to the average consumer
• 27% of dating / matchmaking users are innovators or early adopters of new products
• Unemployment and poverty are issues of particular concern to dating / matchmaking users
• Matchmaking / (online) dating users remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Brazil
• Gender of consumers in Brazil
• Consumer’s level of education in Brazil
• Share of consumers in Brazil in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Brazil live
• Communities where consumers live in Brazil
• LGBTQ+ status of consumers in Brazil

• Most important aspects of life for consumers in Brazil
• Top 10 interests of dating / matchmaking users in Brazil
• Top 10 hobbies and leisure activities of dating / matchmaking users in Brazil
• Top 10 sports activities of dating / matchmaking users in Brazil
• Top 10 sports followed by dating / matchmaking users in Brazil

• Agreement with statements in Brazil
• Innovation adopter types based on statements towards innovation by consumers in Brazil
• The 10 most important issues facing Brazil according to dating / matchmaking users
• Political attitudes of consumers in Brazil

• Top 10 places where dating / matchmaking users in Brazil have come across digital advertising in the past 4 weeks
• Devices consumers in Brazil use regularly to access the internet
• Social media activities in Brazil by type
• Places where consumers in Brazil have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Brazil have been using in the past 4 weeks