Target audience: Concert & music festival goers in Mexico

Selected insights on target audience: Concert & music festival goers in Mexico

• Many concert & music festival goers have a high annual household income
• Career advancement has more importance to concert & music festival goers than to the average consumer
• 26% of concert & music festival goers are innovators or early adopters of new products
• A relatively high share of concert & music festival goers think that rising prices, inflation & cost of living are issues that need to be addressed
• Concert & music festival goers remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Mexico
• Gender of consumers in Mexico
• Consumer’s level of education in Mexico
• Share of consumers in Mexico in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Mexico live
• Communities where consumers live in Mexico
• LGBTQ+ status of consumers in Mexico

• Most important aspects of life for consumers in Mexico
• Top 10 interests of concert & music festival goers in Mexico
• Top 10 hobbies and leisure activities of concert & music festival goers in Mexico
• Top 10 sports activities of concert & music festival goers in Mexico
• Top 10 sports followed by concert & music festival goers in Mexico

• Agreement with statements in Mexico
• Innovation adopter types based on statements towards innovation by consumers in Mexico
• The 10 most important issues facing Mexico according to concert & music festival goers
• Political attitudes of consumers in Mexico

• Top 10 places where concert & music festival goers in Mexico have come across digital advertising in the past 4 weeks
• Devices consumers in Mexico use regularly to access the internet
• Social media activities in Mexico by type
• Places where consumers in Mexico have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Mexico have been using in the past 4 weeks