Target group: Digital banking users in Germany
Statista Consumer Insights report
This report offers the reader a comprehensive overview of digital banking users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark digital banking users in Germany (''target group'') against the average German onliner, labelled as ''all respondents'' in the charts.
The report is updated regularly and is based on consumer insights from the Statista Global Consumer Survey Q4 2022.
