Online banking in Italy

The Statista dossier
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Statista dossier on the use of online and mobile banking in Italy

This dossier presents graphs and tables about the use of online and mobile banking in Italy. It includes statistics about online banking penetration, reasons for using and not using both online and mobile banking as well as figures on the usage methods.
In addition, the report provides coherent overview of the transaction value and volume of all operations carried out via online or mobile banking.

Table of contents

  • 1. General overview
    • Online banking penetration in European markets 2019

    • Online banking penetration in Italy 2007-2019

    • Age distribution of online and offline banking account holders in Italy 2018

    • Distribution of online & offline banking account holders in Italy 2018, by education

    • Online banking channels usage in Italy 2018

    • Italy: number of online banking customers using mobile apps Q1 2015- Q3 2017

    • Italy: number of online banking customers using mobile apps only Q1 2015- Q4 2017

  • 2. Usage method
    • Frequency of online or mobile app payment transactions in 2019

    • Awareness of robo-advisors among online bank account holders 2016-2018

    • Online account holders using emails for banking operations in Italy 2018

    • Online account holders using chats for banking operations in Italy 2018

    • Online account holders using social media to interact with banks in Italy 2018

    • Online account holders using Twitter to interact with their bank 2018, by interaction

    • Online banking account holders using Facebook to contact their bank in Italy 2018

    • Online account holders using YouTube to interact with their bank in Italy 2018

    • Online account holders using Google Plus to communicate with their bank in Italy 2018

    • Online account holders using WhatsApp to communicate with their bank in Italy 2018

  • 3. Customers' opinion
    • Attitudes towards online banking and digital payment solutions in Italy 2019

    • Reasons for the growth in the demand of online financial solutions in Italy 2019

    • Advantages of online banking and digital payment solutions in Italy 2019

    • Willingness to join a digital bank in Italy 2019

    • Italy: reasons for choosing an online bank 2017

    • Main criteria to start using a digitized banking solution in Italy 2019

  • 4. Transactions
    • Italy: value of credit transfers issued via internet Q1 2014-Q2 2017

    • Italy: credit transfers issued via internet Q1 2014-Q2 2017

    • Italy: value of incoming e-money transfers Q1 2015-Q2 2017

    • Italy: number of incoming e-money transaction Q1 2015-Q2 2017

    • Italy: value of outgoing e-money transfers Q1 2015-Q2 2017

    • Italy: number of outgoing e-money transaction Q1 2015-Q2 2017

    • Italy: value of online credit card transactions 2012- H1 2017

    • Italy: number of online credit card transactions 2012-H1 2017

    • Italy: value of fraudulent use of e-money transactions H1 2013- H1 2017

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