Cosmetic brands: P&G

The Statista dossier
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Statista dossier on P&G brands

This dossier provides statistical information about cosmetic brands owned by Procter & Gamble: Olay and Cover Girl.

Table of contents

  • 1. Overview
    • Brand value of the leading 10 cosmetic brands worldwide 2018

    • Brand value of the leading personal care brands worldwide 2018

    • Skin care brands favored by consumers in the U.S. in 2016

    • Leading foundation brands in the U.S. 2018, based on sales

    • Leading facial cleanser brands in the U.S. 2018

    • Sales of the leading shampoo brands in the U.S. 2018

    • Price of the leading shampoo brands in the U.S. 2018

  • 2. Advertising expenditures
    • Largest advertisers in the U.S. 2017

    • Ad spend of selected personal care brands in the U.S. 2017

    • Procter & Gamble: ad spend in the U.S. 2009-2017

    • Olay: ad spend in the U.S. 2011-2017

    • Cover Girl: ad spend in the U.S. 2011-2016

    • Retail cosmetics ad support in the U.S. 2015-2016, by category

    • Largest Hispanic media advertisers 2016

  • 3. Consumer behavior
    • U.S. household expenditure on cosmetics, perfume and bath products 2007-2017

    • Brands of foundation / cleaner make-up used in the U.S. 2018

    • Brands of blusher or bronzer used in the U.S. 2018

    • Brands of nail polish and nail care products used in the U.S. 2018

    • Brands of lipstick and lip gloss used in the U.S. 2018

    • Brands of mascara used in the U.S. 2018

    • Brands of moisturizers, creams and lotions used in the U.S. 2018

    • Brands of facial cleansing, medicated products, and toners used in the U.S. 2018

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