Cosmetic brands: P&G

Largest advertisers in the U.S. 2017

Ad spend of selected personal care brands in the U.S. 2017

Procter & Gamble: ad spend in the U.S. 2009-2017

Olay: ad spend in the U.S. 2011-2017

Cover Girl: ad spend in the U.S. 2011-2016

Retail cosmetics ad support in the U.S. 2015-2016, by category

Largest Hispanic media advertisers 2016

U.S. household expenditure on cosmetics, perfume and bath products 2007-2017

Brands of foundation / cleaner make-up used in the U.S. 2018

Brands of blusher or bronzer used in the U.S. 2018

Brands of nail polish and nail care products used in the U.S. 2018

Brands of lipstick and lip gloss used in the U.S. 2018

Brands of mascara used in the U.S. 2018

Brands of moisturizers, creams and lotions used in the U.S. 2018

Brands of facial cleansing, medicated products, and toners used in the U.S. 2018