Cosmetics in Germany

Statistics report on cosmetics in Germany

Cosmetics in Germany

This report presents a detailed overview of the cosmetics market in Germany. The statistics at hand cover a broad range of information. From revenue figures for such German market leaders as Beiersdorf and Henkel to brand and price awareness among consumers, followed by extensive data on women's and men's cosmetics consumption. The final chapter covers the German natural cosmetics market.

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Table of contents

Market overview

14
  • Premium Statistic Revenue from body care products in Germany 2004-2023
  • Premium Statistic Revenue from body care products in Germany 2015-2023, by product group
  • Premium Statistic Revenue from skin and facial care products in Germany 2007-2023
  • Premium Statistic Revenue from decorative cosmetics in Germany 2004-2023
  • Premium Statistic Revenue from women's perfume and fragrances in Germany 2004-2023
  • Premium Statistic Fair trade cosmetics revenue in Germany 2015-2022
  • Premium Statistic Revenue of the cosmetics and body care industry in Germany 2009-2023
  • Premium Statistic Y-o-y revenue development in the cosmetics industry in Germany 2008-2021
  • Premium Statistic Y-o-y revenue development of skincare products in Germany 2008-2021
  • Premium Statistic Y-o-y revenue development of decorative cosmetics in Germany 2008-2021
  • Premium Statistic Cosmetics and body care product sales by distribution type in Germany 2023
  • Premium Statistic Y-o-y body care market revenue development in Germany 2021, by sales channel
  • Premium Statistic Net retail revenue from cosmetic and toilet articles in Germany 2002-2022
  • Premium Statistic Online retail revenue share of cosmetics and body care products in Germany 2015-2022

Foreign trade

5
  • Premium Statistic Export value of cosmetics and body care products from Germany 2008-2023
  • Premium Statistic Export rate of the cosmetics and personal care industry in Germany 2008-2023
  • Premium Statistic Leading export countries for body care products from Germany 2023
  • Premium Statistic Import value of cosmetics and body care products from Germany 2008-2023
  • Premium Statistic Leading import countries for body care products into Germany 2023

Industry structure

12
  • Premium Statistic Number of businesses in the cosmetics and personal care industry in Germany 2009-2023
  • Premium Statistic Cosmetics and body care industry: domestic and overseas sales in Germany 2008-2023
  • Premium Statistic Producer price change for cosmetics and personal care products in Germany 2000-2023
  • Premium Statistic Y-o-y consumer price change for decorative cosmetics and perfume in Germany 2020-2023
  • Premium Statistic GVA in the cosmetics and personal care manufacturing industry in Germany 2018-2021
  • Premium Statistic Gross production value the cosmetics and personal care industry in Germany 2018-2021
  • Premium Statistic Investment volume of the cosmetics and personal care industry in Germany 2009-2021
  • Premium Statistic Cost structure of cosmetics and personal care manufacturers in Germany 2020
  • Premium Statistic Body care and fragrance manufacturing: number of employees in Germany 2008-2022
  • Premium Statistic Insolvency proceedings of cosmetics and personal care businesses in Germany 2008-2023
  • Premium Statistic Number of beauty salons in Germany 2002-2022
  • Premium Statistic Number of beautician trainees in Germany 2003-2022

Market leaders

5
  • Basic Statistic Beiersdorf worldwide revenue 2001 to 2023
  • Premium Statistic Sales of Beiersdorf AG worldwide 2003-2023, by business segment
  • Premium Statistic Revenue of Henkel worldwide 2005-2023
  • Basic Statistic Global sales share of Henkel 2012-2023, by business unit
  • Premium Statistic FMCG manufacturers ad spend in Germany 2022

Brand and price awareness

8
  • Premium Statistic Preference for more expensive cosmetics and body care products in Germany 2017-2021
  • Premium Statistic Brand vs price awareness when buying women's personal care products in Germany 2021
  • Premium Statistic Brand vs price awareness when buying women's decorative cosmetics in Germany 2021
  • Premium Statistic Brand vs price awareness when buying men's cosmetics in Germany 2021
  • Premium Statistic Brand vs price awareness when buying shaving products in Germany 2021
  • Premium Statistic Brand vs price awareness when buying perfumes and fragrances in Germany 2021
  • Premium Statistic Brand and price consciousness regarding perfume by gender in Germany in 2021
  • Premium Statistic Ranking of the most popular facial cosmetics in Germany 2020

Women's cosmetics

19
  • Premium Statistic Most popular decorative cosmetics for women in Germany 2017-2021
  • Premium Statistic Most popular women's personal care products in Germany 2018-2021
  • Premium Statistic Most popular women's personal care products in Germany 2018-2021, by age group
  • Premium Statistic Frequency of lipstick use among women in Germany 2018-2021
  • Premium Statistic Frequency of mascara use among women in Germany 2018-2021
  • Premium Statistic Frequency of foundation, blush or powder use among women in Germany 2018-2021
  • Premium Statistic Frequency of eye shadow use among women in Germany 2018-2021
  • Premium Statistic Frequency of nail polish use among women in Germany 2018-2021
  • Premium Statistic Frequency of hand cream use among women in Germany 2018-2021
  • Premium Statistic Frequency of day cream use among women in Germany 2017-2021
  • Premium Statistic Frequency of body milk and lotion use among women in Germany 2017-2021
  • Premium Statistic Frequency of lip care product use among women in Germany 2018-2021
  • Premium Statistic Frequency of night cream use among women in Germany 2017-2021
  • Premium Statistic Frequency of skin cream use among women in Germany 2018-2021
  • Premium Statistic Frequency of cleansing milk and toner use among women in Germany 2017-2021
  • Premium Statistic Frequency of eye cream use among women in Germany 2017-2021
  • Premium Statistic Frequency of cleansing wipe use among women in Germany 2017-2021
  • Premium Statistic Frequency of anti-aging cream use among women in Germany 2017-2021
  • Premium Statistic Frequency of facial masks use among women in Germany 2017-2021

Men's cosmetics

11
  • Premium Statistic Use of cosmetic, hair and body care products among men in Germany 2021-2023
  • Premium Statistic Frequency of aftershave use among men in Germany 2018-2021
  • Premium Statistic Frequency of hand cream use among men in Germany 2018-2021
  • Premium Statistic Frequency of skin cream use among men in Germany 2018-2021
  • Premium Statistic Frequency of aftershave balm and cream use among men in Germany 2018-2021
  • Premium Statistic Frequency of body milk and lotion use among men in Germany 2018-2021
  • Premium Statistic Frequency of face cream use among men in Germany 2018-2021
  • Premium Statistic Frequency of lip care product use use among men in Germany 2018-2021
  • Premium Statistic Frequency of eye cream use use among men in Germany 2018-2021
  • Premium Statistic Frequency of perfume use among men in Germany 2019-2021
  • Premium Statistic Frequency of eau de toilette and eau de sologne use among men in Germany 2019-2021

Natural cosmetics

10
  • Premium Statistic Revenue from natural cosmetics in Germany 2007-2022
  • Premium Statistic Revenue change in the cosmetics industry in Germany 2021, by segment
  • Premium Statistic Market share of near-natural and natural cosmetics in Germany 2012-2022
  • Premium Statistic Revenue of Weleda Group worldwide 2011-2022
  • Premium Statistic Revenue of Weleda Group worldwide 2022, by region
  • Premium Statistic Revenue distribution of Weleda Group worldwide 2022, by segment
  • Premium Statistic Revenue of Logocos Naturkosmetik in Germany 2011-2021
  • Premium Statistic Revenue distribution of Logocos Naturkosmetik in Germany 2020, by brand
  • Premium Statistic Revenue of Reformhaus Engelhardt 2013-2021
  • Premium Statistic Revenue of Wala Heilmittel GmbH 2010-2021
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