Consumer media, tech and telecom behavior in the U.S. 2014

A multi-generational view of consumer technology, media and telecom trends

The report presents results of a consumer survey regarding media, technology and telecom behavior in the United States in 2014. The consumers are divided into five generations: trailing millennials, leading millennials, generantion X, boomers and matures and trends are shown for each of the groups. Such issues are discussed as media consumption, device usage and social media behavior.
  • Language: English
  • Released: April 2015
Study included in Corporate Account only.
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