Fitbit

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Statista dossier on Fitbit

This dossier presents a range of statistics on the consumer electronics company, Fitbit, founded in 2007. In November 2019, Alphabet Inc., the parent company of Google, announced its intent to acquire Fitbit in a deal that valued the company at 2.1 billion U.S. dollars. Overall, this report includes statistics on the wearable technology market in general, as well as financials and device sales of Fitbit. The company's main products include activity trackers and smartwatches - types of wearable technology devices.

Table of contents

  • 1. Overview
    • Global wearable device end-user spending 2018-2021

    • Total wearable device unit shipments worldwide 2014-2024

    • Wearable device shipments worldwide by product category 2014-2024

    • Global wrist-worn wearable unit shipments worldwide 2019-2024

    • Unit shipment forecast of smart wristwear worldwide 2018-2023

  • 2. Financials
    • Fitbit Inc. revenue 2010-2019

    • Fitbit Inc. operating income/loss 2010-2019

    • Fitbit Inc. income/loss 2010-2019

    • Operating expenses of Fitbit 2010-2019, by segment

    • Fitbit unit sales worldwide 2010-2019

    • Fitbit - number of active users 2012-2019

    • Fitbit devices U.S. manufacturer's suggested retail price 2020

  • 3. Segment: Mobile applications
    • Leading Android health apps worldwide 2021, by revenue

    • Leading Android health apps in the U.S. 2021, by downloads

    • Leading health and fitness apps in Google Play in Canada 2021, by downloads

    • Leading iPhone health and fitness apps in Canada 2021, by downloads

    • Monthly downloads of the Fitbit app on Google Play in Great Britain 2019-2020

    • Monthly downloads of the Fitbit app to iPhones in Great Britain 2019-2020

  • 4. Competitors
    • Wearables unit shipments worldwide 2014-2019, by vendor

    • Wearables shipments worldwide market share by vendor 2014-2019

    • Quarterly wearables shipments worldwide 2014-2020, by vendor

    • Wearables shipments worldwide market share by vendor 2014-2020

    • Smartwatch unit shipments by vendor worldwide 2014-2020

    • Smartwatch market share by vendor worldwide 2014-2020

    • Quarterly wearable band shipments in North America 2018-2020, by vendor

    • Shipments of wearable devices in Europe Q2 2018 to Q2 2019, by vendor

  • 5. Special focus: eHealth tracker/smart watch ownership
    • eHealth tracker / smart watch ownership by brand in the U.S. 2020

    • eHealth tracker / smart watch ownership by brand in Canada 2020

    • eHealth tracker / smart watch ownership by brand in the UK 2020

    • eHealth tracker / smart watch ownership by brand in Germany 2020

    • eHealth tracker / smart watch ownership by brand in France 2020

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