Online meal kit delivery services in the U.S.

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Statista dossier on online meal kit delivery services in the U.S.

This dossier presents a range of statistics and facts on the online meal kit delivery service industry worldwide with a special focus on the United States. The dossier contains a market overview to provide an insight into this sector. It also covers the two leading players in this market: Blue Apron and HelloFresh. This dossier also provides a chapter on consumer behavior.

Table of contents

  • 1. Market overview
    • Most popular subscription service categories in the U.S. 2018

    • Leading U.S. online subscription box retailers 2017, by visits

    • Leading U.S. online subscription box retailers 2018, by number of visitors

    • Global direct-to-door meal kit service market revenue 2015/2020

    • Fresh-food meal-kit delivery market value U.S. 2016-2022

    • Leading meal kit companies U.S. 2016, based on online sales

    • Meal kit companies market share in the U.S. as of February 2018

    • Meal kits in the U.S.: average price per meal 2018, by company

  • 2. Key players: Blue Apron
    • Global revenue of Blue Apron from 2014 to 2018

    • Global number of subscribers of Blue Apron from 2015 to 2018

    • Global number of orders from Blue Apron from 2015 to 2018

    • Order share of Blue Apron worldwide in 2018, by meal category

    • Customer share of Blue Apron as of 2018, by age

    • Global marketing expenses of Blue Apron from 2014 to 2018

  • 3. Key players: HelloFresh
    • Global revenue of HelloFresh 2013-2018

    • Net revenue of HelloFresh from 2016 to 2018, by region

    • HelloFresh: global number of active subscribers 2014-2017

    • Global number of subscribers of HelloFresh from 2016 to 2018, by quarter

    • Global number of orders from HelloFresh from 2016 to 2018, by quarter

    • HelloFresh: global number of servings delivered 2017

    • Global marketing expenses of HelloFresh from 2016 to 2018

  • 4. Consumer behavior
    • Consumers with a food and beverage subscription in the U.S. 2017, by product category

    • Reasons consumers have not subscribed to meal kit delivery U.S. 2017

    • Global number of active subscribers of Hello Fresh and Blue Apron from 2016 to 2017

    • Meal kit companies consumers use in the U.S. 2017

    • U.S. average first year expenditure on meal kits in the United States as of 2017

    • Average meal kit subscription duration in the U.S. 2017

    • Meal kit customer retention share in the U.S. 2017, by time since first purchase

    • Meal kit customer retention share in the United States as of 2017, by company

    • U.S. grocery delivery service spending share by age group 2017

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