Beauty & Personal Care Report 2019 - Fragrances

Statista Consumer Market Outlook - Segment Report

Beauty & Personal Care Report 2019 - Fragrances The Beauty & Personal Care segment Fragrances accounted for 10% of the Beauty & Personal Care revenue in 2018. The worldwide revenue of US$43 billion in 2018 is expected to increase to US$47 billion by 2023. This report from the series of segment reports gives an overview of the Fragrances market from an international perspective.

What's included?
  • All relevant sales figures and growth rates, including forecasts until 2023
  • Regional comparison with focus on Europe, United States, China and South America


The Beauty & Personal Care segment Fragrances refers to the consumer goods market for perfumes and eaux de toilette. Deodorants and room scents are not covered in the segment.

The Fragrances segment has mainly been driven by two trends recently: One of them is celebrities advertising perfumes. Renowned labels hire internationally well-known celebrities to advertise their products or to release the latter under the respective person’s name. This has a major impact on the customer’s purchasing decision. The other important driver is the trend towards individually crafted scents made from natural and eco-friendly ingredients.

  • Language: English
  • Released: May 2019
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