Amazon Prime Video

Statistics report about Amazon Prime Video

Amazon Prime Video

This report presents insights and statistics on Amazon Prime Video, the subscription video-on-demand service operated by Amazon. Apart from an overview of the SVOD and OTT market, it includes data and facts on Amazon's financials, content, consumer behavior, as well as subscription numbers of the platform's competitors.

Table of contents

Industry overview

  • Premium Forecast Penetration rate of OTT video worldwide 2018-2028
  • Premium Forecast Global OTT video penetration rate 2022, by country
  • Premium Statistic SVOD revenue worldwide 2016-2028
  • Premium Statistic Global SVOD subscriptions and subscribers 2021-2027
  • Premium Statistic SVOD subscriber count worldwide 2020-2028, by service
  • Basic Statistic Downloads of selected mobile streaming apps worldwide 2023


  • Basic Statistic Annual net sales of Amazon 2004-2022
  • Basic Statistic Global net revenue of Amazon 2014-2022, by product group
  • Premium Statistic Amazon global video and music content budget 2013-2023
  • Premium Statistic Global SVOD services programming expense 2021, by type
  • Basic Statistic IAP revenues of selected mobile streaming apps worldwide 2023


  • Premium Statistic Video streaming services with high-quality original content in the U.S. 2022
  • Premium Statistic Number of Netflix, Amazon Prime, NowTV, Disney+ titles in the UK 2023, by type
  • Premium Statistic Most in-demand video streaming services for original TV series worldwide 2022
  • Premium Statistic VOD platforms with the most in-demand originals worldwide 2020-2022
  • Premium Statistic Number of digital original scripted Prime Video debuts 2016-2021, by language

Consumer behavior

  • Premium Statistic Number of Amazon Video subscribers in the U.S. 2017-2027
  • Premium Statistic Frequency of using Amazon Prime Video in the U.S. 2022, by gender
  • Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2023
  • Premium Statistic Number of Amazon Video subscribers in Eastern Europe 2021-2027
  • Premium Statistic Monthly unique visitors on Amazon Prime Video India 2018-2021
  • Premium Statistic Amazon Prime Video's penetration rate Japan FY 2022, by age group
  • Premium Statistic SVOD subscribers in Africa 2028, by provider
  • Premium Statistic Amazon Prime Video app monthly downloads in Australia 2018-2022
  • Premium Statistic Amazon Channels subscribers in North America and Europe 2019-2021


  • Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2023
  • Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2023
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
  • Basic Statistic Paramount - number of subscribers worldwide 2019-2022
  • Premium Statistic Number of AMC Networks streaming subscribers 2020-2023
  • Premium Statistic Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2023

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