Subscription video on demand market in the U.S.

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Statista dossier on SVoD

Table of contents

  • 1. Global overview
    • Global online video revenue 2016-2027

    • Forecast of Video-on-Demand users by segment worldwide 2017-2025

    • SVOD revenue worldwide 2016-2024

    • SVoD revenue share worldwide 2019, by country

    • SVoD services household reach worldwide 2019, by country

    • SVoD subscriber count worldwide 2020-2026, by service

    • Coronavirus: growth in number of SVoD users worldwide 2020

  • 2. U.S. overview
    • SVoD revenue in the U.S. 2011-2019

    • Number of SVoD households in the U.S. 2019-2025

    • SVOD service usage in the U.S. 2015-2020

    • Subscribers to SVOD services in the U.S. 2018-2025, by provider

    • Number of paid SVoD services used in the U.S. 2016-2019

    • SVoD services monthly basic plan subscription price in the U.S. 2020

  • 3. Consumption frequency
    • Frequency of streaming movies in the U.S. 2020, by age group

    • Frequency of streaming TV shows in the U.S. 2020, by ethnicity

    • Share of households streaming SVOD daily in the U.S. 2020, by age group

    • Binge viewing TV and movies: penetration rate in the U.S. 2020, by age group

  • 4. User behavior
    • SVoD service multiple subscriptions in the U.S. 2020

    • Share of SVOD users who share their accounts with others U.S. 2019-2020

    • Motivation to subscribe to extra paid streaming services U.S. 2020

    • Video services considered essential by consumers in the U.S. 2020

    • Reasons for canceling online streaming service subscriptions U.S. 2018-2020

  • 5. Netflix
    • Number of Netflix paid streaming subscribers in the U.S. and Canada Q1 2013- Q1 2021

    • U.S. Netflix user share among OTT users 2019-2023

    • Netflix viewers in the U.S. 2018-2024

    • Netflix subscriptions in the U.S. 2020, by age group

    • Share of adults who have a Netflix subscription in the U.S. 2020, by ethnicity

  • 6. Amazon Prime Video
    • Number of Amazon Video subscribers in the U.S. 2017-2025

    • Amazon Prime Video penetration rate in the U.S. 2017-2021

    • Amazon Prime Video subscriptions in the U.S. 2020, by age group

  • 7. Hulu
    • Number of Hulu's paying subscribers in the U.S. 2019-2021, by quarter

    • Hulu ARPU in the U.S. 2019-2021

    • Hulu subscriptions in the U.S. 2020, by age group

  • 8. HBO
    • Number of HBO subscribers in the U.S. 2009-2020

    • Number of HBO and HBO Max subscribers U.S. 2019-2021

    • HBO Now/HBO Go subscriptions in the U.S. 2020, by age group

    • Knowledge of the upcoming HBO Max platform in the U.S. 2019

    • Mobile installs at launch of HBO Max compared to HBO Now U.S. 2020

  • 9. Disney Plus
    • Disney+ subscriber numbers worldwide 2020-2021

    • Disney+ ARPU worldwide 2020-2021

    • Disney Plus subscriptions in the U.S. 2020, by generation

    • Disney Plus subscriptions in the U.S. 2020, by ethnicity

  • 10. Other providers
    • Viewer numbers for selected OTT services in the U.S. 2018-2024

    • ESPN+ subscriber numbers in the U.S. 2019-2021

    • ESPN+ ARPU in the U.S. 2019-2021

    • ViacomCBS: number of subscribers in the U.S. 2015-2021

    • Apple TV+ subscriptions in the U.S. 2020, by generation

    • Knowledge of the upcoming NBCUniversal streaming platform in the U.S. 2019

  • 11. Content
    • Content spend of major SVoD services 2013-2018

    • Amount of content subscribers get per dollar on major SVoD services in the U.S. 2020

    • SVoD services with the most exclusive content U.S. 2020

    • Number of movies and TV shows on SVoD platforms in the U.S. 2020

    • Video services considered the best for kids' content in the U.S. 2020

    • Most in-demand digital original shows in the U.S. May 2021

  • 12. Coronavirus impact
    • Coronavirus: SVoD audience change U.S. 2020, by service

    • Uptick in streaming services consumption due to the coronavirus U.S. 2020

    • Watching online TV and movies more due to the coronavirus U.S. 2020, by generation

    • SVoD spending increase due to the coronavirus U.S. 2020, by generation

    • Subscribing to SVoD services due to the coronavirus U.S. 2020, by generation

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