Subscription video on demand market in the U.S.

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Statista dossier on SVoD

This dossier has been compiled to provide statistical information about the subscription video on demand (SVoD) market in the United States, including data on subscriber numbers, revenue, and consumption habits. The dossier also looks at established market leaders as well as consumer awareness of new or upcoming services, and gives information on the U.S. market as well as a global overview.

Table of contents

  • 1. Global overview

    • Global online video revenue 2016-2027

    • Forecast of Video-on-Demand users by segment worldwide 2017-2025

    • SVOD revenue worldwide 2016-2024

    • SVoD revenue share worldwide 2019, by country

    • SVoD services household reach worldwide 2019, by country

    • SVoD subscriber count worldwide 2020-2026, by service

    • Coronavirus: growth in number of SVoD users worldwide 2020

  • 2. U.S. overview

    • SVoD revenue in the U.S. 2011-2019

    • Number of SVoD households in the U.S. 2019-2025

    • SVOD service usage in the U.S. 2015-2020

    • Subscribers to SVOD services in the U.S. 2018-2025, by provider

    • Number of paid SVoD services used in the U.S. 2016-2019

    • SVoD services monthly basic plan subscription price in the U.S. 2020

  • 3. Consumption frequency

    • Frequency of streaming movies in the U.S. 2020, by age group

    • Frequency of streaming TV shows in the U.S. 2020, by ethnicity

    • Share of households streaming SVOD daily in the U.S. 2020, by age group

    • Binge viewing TV and movies: penetration rate in the U.S. 2020, by age group

  • 4. User behavior

    • SVoD service multiple subscriptions in the U.S. 2020

    • Share of SVOD users who share their accounts with others U.S. 2019-2020

    • Motivation to subscribe to extra paid streaming services U.S. 2020

    • Video services considered essential by consumers in the U.S. 2020

    • Reasons for canceling online streaming service subscriptions U.S. 2018-2020

  • 5. Netflix

    • Number of Netflix paid streaming subscribers in the U.S. and Canada Q1 2013- Q1 2021

    • U.S. Netflix user share among OTT users 2019-2023

    • Netflix viewers in the U.S. 2018-2024

    • Netflix subscriptions in the U.S. 2020, by age group

    • Share of adults who have a Netflix subscription in the U.S. 2020, by ethnicity

  • 6. Amazon Prime Video

    • Number of Amazon Video subscribers in the U.S. 2017-2025

    • Amazon Prime Video penetration rate in the U.S. 2017-2021

    • Amazon Prime Video subscriptions in the U.S. 2020, by age group

  • 7. Hulu

    • Number of Hulu's paying subscribers in the U.S. 2019-2021, by quarter

    • Hulu ARPU in the U.S. 2019-2021

    • Hulu subscriptions in the U.S. 2020, by age group

  • 8. HBO

    • Number of HBO subscribers in the U.S. 2009-2020

    • Number of HBO and HBO Max subscribers U.S. 2019-2021

    • HBO Now/HBO Go subscriptions in the U.S. 2020, by age group

    • Knowledge of the upcoming HBO Max platform in the U.S. 2019

    • Mobile installs at launch of HBO Max compared to HBO Now U.S. 2020

  • 9. Disney Plus

    • Disney+ subscriber numbers worldwide 2020-2021

    • Disney+ ARPU worldwide 2020-2021

    • Disney Plus subscriptions in the U.S. 2020, by generation

    • Disney Plus subscriptions in the U.S. 2020, by ethnicity

  • 10. Other providers

    • Viewer numbers for selected OTT services in the U.S. 2018-2024

    • ESPN+ subscriber numbers in the U.S. 2019-2021

    • ESPN+ ARPU in the U.S. 2019-2021

    • ViacomCBS: number of subscribers in the U.S. 2015-2021

    • Apple TV+ subscriptions in the U.S. 2020, by generation

    • Knowledge of the upcoming NBCUniversal streaming platform in the U.S. 2019

  • 11. Content

    • Content spend of major SVoD services 2013-2018

    • Amount of content subscribers get per dollar on major SVoD services in the U.S. 2020

    • SVoD services with the most exclusive content U.S. 2020

    • Number of movies and TV shows on SVoD platforms in the U.S. 2020

    • Video services considered the best for kids' content in the U.S. 2020

    • Most in-demand digital original shows in the U.S. May 2021

  • 12. Coronavirus impact

    • Coronavirus: SVoD audience change U.S. 2020, by service

    • Uptick in streaming services consumption due to the coronavirus U.S. 2020

    • Watching online TV and movies more due to the coronavirus U.S. 2020, by generation

    • SVoD spending increase due to the coronavirus U.S. 2020, by generation

    • Subscribing to SVoD services due to the coronavirus U.S. 2020, by generation

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