Subscription video-on-demand market in the United States

Statistics report on SVOD in the U.S.

Subscription video-on-demand market in the United States

This report has been compiled to provide statistical information about the subscription video-on-demand (SVOD) market in the United States, including data on subscriber numbers, revenue, and consumption habits. The report also looks at established market leaders and gives information on content available on the platforms.

Table of contents

Overview

7
  • Premium Statistic SVOD revenue worldwide 2016-2028
  • Premium Statistic Digital Market Outlook: video-on-demand revenue in the U.S. 2017-2027, by type
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Basic Statistic SVOD revenue in the U.S. 2011-2022
  • Premium Statistic Number of paid SVOD services used in the U.S. 2016-2022
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2022
  • Premium Statistic Consumer spending on SVOD in the U.S. 2018-2022

Content

6
  • Premium Statistic Most in-demand digital original shows in the U.S. October 2023
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2022, by minutes streamed
  • Premium Statistic Demand for SVOD platforms in the U.S. 2022
  • Premium Statistic Video streaming services with high-quality original content in the U.S. 2022
  • Premium Statistic SVOD services with the highest volume of award-winning content in the U.S. 2022
  • Premium Statistic Most in-demand SVOD platforms for reality series in the U.S. 2022

Platforms

9
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2023
  • Premium Statistic Number of Amazon Video subscribers in the U.S. 2017-2027
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
  • Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2023
  • Basic Statistic ESPN+ subscriber numbers in the U.S. 2019-2023
  • Basic Statistic Paramount - number of subscribers worldwide 2019-2022
  • Premium Statistic Number of direct-to-consumer video subscribers of Warner Bros. Discovery 2021-2023
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2023
  • Premium Statistic Satisfaction with selected SVOD services in the U.S. 2021-2023

Subscribers

5
  • Premium Statistic SVOD service user shares in the U.S. 2015-2023
  • Premium Statistic SVOD penetration rate in U.S. homes 2014-2022
  • Premium Statistic Share of adults who subscribe to selected streaming services in the U.S. 2022
  • Premium Statistic New SVOD subscribers in the U.S. 2020-2023, by platform
  • Premium Statistic SVOD subscription additions and losses in the U.S. 2019-2022

User behavior

9
  • Premium Statistic Churn of paid video streaming services worldwide 2022, by generation
  • Premium Statistic Adults willing to pay fees to share passwords in the U.S. 2023
  • Premium Statistic Share of U.S. SVOD viewers who subscribed to view specific content 2020-2023
  • Premium Statistic Screens for TV and video streaming in the U.S. and Canada 2022
  • Premium Statistic Reasons for choosing an SVOD service in the U.S. 2022
  • Premium Statistic Top reasons consumers watch favorite SVOD service in the U.S. 2022
  • Premium Statistic Reasons for not paying for video streaming subscriptions in the U.S. 2022
  • Premium Statistic Monthly cost of video streaming services in the U.S. 2020-2022
  • Premium Statistic Likelihood to keep selected SVOD services in the U.S. 2021-2022

Forecasts

4
  • Premium Statistic Revenue of pay TV and SVOD services in selected countries worldwide 2027
  • Premium Statistic Subscribers of pay TV and SVOD services in selected countries worldwide 2027
  • Premium Statistic SVOD revenue in the U.S. 2027, by service
  • Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider

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