Subscription video-on-demand market in the United States

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Statista Dossier on SVOD in the U.S.

This dossier has been compiled to provide statistical information about the subscription video-on-demand (SVOD) market in the United States, including data on subscriber numbers, revenue, and consumption habits. The dossier also looks at established market leaders and gives information on content available on the platforms.

Table of contents

    • Video-on-Demand users worldwide 2017-2026, by segment

    • SVOD revenue worldwide 2016-2026

    • Digital Market Outlook: video-on-demand revenue in the U.S. 2017-2025, by type

    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

    • SVOD revenue in the U.S. 2011-2021

    • Number of paid SVOD services used in the U.S. 2016-2021

    • SVoD services monthly basic plan subscription price in the U.S. 2020

    • Market share of SVOD platforms in the U.S. 2020

    • Amount of content subscribers get per dollar on major SVOD services in the U.S. 2020

    • Number of movies and TV shows on VOD platforms in the U.S. 2021

    • Most in-demand digital original shows in the U.S. July 2022

    • Leading original TV series on SVOD services in the U.S. 2021, by minutes streamed

    • Original TV shows available on selected SVOD services in the U.S. 2020-2021

    • Demand for SVOD platforms in the U.S. 2021, by type of series

    • Online TV shows shared with other SVOD services in the U.S. 2021, by platform

    • Movies shared with other SVOD services in the U.S. 2021, by platform

    • Netflix viewers in the U.S. 2021-2025

    • Number of Amazon Video subscribers in the U.S. 2017-2026

    • Number of Hulu's paying subscribers in the U.S. 2019-2022, by quarter

    • Number of HBO and HBO Max subscribers in the U.S. 2019-2022

    • Disney+ subscriber numbers worldwide 2020-2022

    • ESPN+ subscriber numbers in the U.S. 2019-2022

    • Paramount - number of subscribers worldwide 2019-2022

    • Global number of subscribers to direct-to-consumer video services of Discovery 2022

    • SVOD service user shares in the U.S. 2015-2021

    • SVOD penetration rate in U.S. homes 2014-2021

    • Distribution of SVOD viewers in the U.S. 2020-2022, by number of services

    • Distribution of VOD subscribers in the U.S. 2021, by gender

    • Distribution of VOD subscribers in the U.S. 2021, by generation

    • Share of households streaming SVOD daily in the U.S. 2021, by age group

    • SVOD service multiple subscriptions in the U.S. 2020

    • Quarterly OTT subscriptions per person in the U.S. 2020-2021

    • New SVOD subscribers in the U.S. 2020-2022, by platform

    • Streaming services share of total OTT viewing in the U.S. 2021

    • Most indispensable SVOD platforms in the U.S. 2021

    • Most likely incentives to keep video streaming service subscribers in the U.S. 2020

    • Reasons for canceling VOD subscriptions in the U.S. and Canada 2021

    • Share of premium SVOD sign-ups in the U.S. Q3 2019-Q4 2020, by platform

    • Share of new Disney+ and HBO Max subscriptions in the U.S. 2020

    • Number of SVOD subscriptions in the U.S. 2021-2026

    • SVOD penetration rate in the U.S. 2017-2026

    • Share of OTT video subscription revenue in the U.S. 2019-2022, by company

    • Subscriptions to SVOD services in the U.S. 2027, by provider

    • Viewer numbers for selected OTT services in the U.S. 2018-2024

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