Video streaming in the United States

Statistics report on video streaming in the United States

Video streaming in the United States

This report has been compiled to provide statistical information about the video streaming market in the U.S. It explores consumption habits, revenue, content, and major services of the segments subscription video-on-demand, ad-supported online videos, pay-per-view streaming, as well as well online TV.

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Table of contents

Overview

6
  • Premium Statistic Video revenue in the U.S. 2019-2024, by segment
  • Premium Statistic Consumer spending on OTT video services in the United States 2017-2027, by scenario
  • Premium Statistic Change in consumer spending on OTT video services in the U.S: 2018-2027, by scenario
  • Premium Statistic U.S. consumer spending on digital home entertainment 1999-2022
  • Premium Statistic U.S. consumer spending on digital home entertainment 2012-2022, by type
  • Basic Statistic Most well-known video-on-demand brands in the United States 2023

Subscription video-on-demand

6
  • Basic Statistic SVOD revenue in the U.S. 2011-2023
  • Premium Statistic SVOD service user shares in the U.S. 2015-2023
  • Premium Statistic Reasons for not paying for video streaming subscriptions in the U.S. 2022
  • Premium Statistic Reasons for choosing an SVOD service in the U.S. 2022
  • Premium Statistic Reasons for canceling video streaming subscriptions in the U.S. 2023
  • Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022

Ad-supported video streaming

7
  • Premium Statistic AVOD and TV advertising revenue in the U.S. 2017-2027
  • Premium Statistic Penetration rate of AVOD in the U.S. 2022-2026
  • Premium Statistic Share of FAST platform viewers in the U.S. 2020-2023
  • Premium Statistic Time spent watching FAST on connected TV in the U.S. 2022, by age
  • Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2023
  • Premium Statistic Reasons for no interest in lower-cost AVOD services in the U.S. 2023
  • Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022

Transactional video-on-demand

4
  • Premium Statistic Home transactional video revenue U.S. 2021-2022, by type
  • Premium Forecast Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
  • Premium Forecast Pay-per-view video user distribution in the United States 2021, by age
  • Premium Statistic Most popular TVOD services in the U.S. and Canada 2022

Hybrid video streaming

6
  • Premium Statistic SVOD subscriber additions in the U.S. 2019-2022, by plan type
  • Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
  • Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
  • Premium Statistic Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
  • Premium Statistic U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
  • Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type

Virtual multichannel video programming distributors

4
  • Premium Statistic Virtual pay TV subscriptions in the U.S. 2017-2026
  • Premium Statistic Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2023

Consumer behavior

7
  • Premium Statistic Share of video-on-demand users in the U.S. 2022, by platform type
  • Premium Statistic Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
  • Premium Statistic Sources for TV show recommendations on streaming platforms in the U.S. 2022
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2023
  • Premium Statistic OTT viewing hours in the U.S. 2020-2022, by CTV device type
  • Premium Statistic Impact of inflation on consumers' video streaming budget in the U.S. 2022
  • Premium Statistic Change consumers would like to see about streaming services in the U.S. 2022

Content

7
  • Premium Statistic Scripted vs. unscripted TV shows on selected streaming services in the U.S. 2023
  • Premium Statistic Video streaming services with high-quality original content in the U.S. 2022
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2023
  • Premium Statistic Most enjoyable content on video streaming services in the U.S. 2022
  • Premium Statistic Lack of live sports on video streaming services in the U.S. 2022, by demographics
  • Premium Statistic Amount of content users get per dollar on major AVOD services in the U.S. 2023
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FURTHER REPORTS

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