Video streaming in the United States

Statistics report on video streaming in the United States

Video streaming in the United States

This report has been compiled to provide statistical information about the video streaming market in the U.S. It explores consumption habits, revenue, content, and major services of the segments subscription video-on-demand, ad-supported online videos, pay-per-view streaming, as well as well online TV.

Table of contents

Overview

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  • Premium Statistic Video revenue in the U.S. 2019-2024, by segment
  • Premium Statistic Digital Market Outlook: video-on-demand user penetration U.S. 2017-2027, by type
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic U.S. consumer spending on digital home entertainment 1999-2023
  • Premium Statistic U.S. consumer spending on digital home entertainment 2012-2023, by type
  • Basic Statistic Most well-known video-on-demand brands in the United States 2023
  • Premium Statistic Yearly growth of video streaming segments in the U.S. 2023
  • Basic Statistic Monthly spending on broadcast and streaming services in the U.S. 2023

Subscription video-on-demand

5
  • Basic Statistic SVOD revenue in the U.S. 2011-2023
  • Premium Statistic SVOD service user shares in the U.S. 2015-2023
  • Premium Statistic Reasons for canceling video streaming subscriptions in the U.S. 2023
  • Premium Statistic Benefits of SVOD services in the U.S. 2023, by generation
  • Premium Statistic Market share of SVOD platforms in the U.S. 2024

Ad-supported video streaming

7
  • Premium Statistic Global AVOD revenue 2029, by country
  • Premium Statistic FAST channel revenues worldwide 2022-2028, by country
  • Premium Statistic Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
  • Premium Statistic Weekly FAST users as a share of video users in the U.S. 2020-2023
  • Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2023
  • Premium Statistic Reasons for no interest in lower-cost AVOD services in the U.S. 2023
  • Premium Statistic U.S. viewer awareness of FAST services 2021-2023

Transactional video-on-demand

4
  • Premium Forecast Revenue of the pay-per-view (TVoD) industry in the U.S. 2018-2027
  • Premium Forecast Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
  • Premium Statistic Home transactional video consumer spending U.S. 2022-2023, by type
  • Premium Statistic Most popular TVOD services in the U.S. and Canada 2022

Hybrid video streaming

5
  • Premium Statistic SVOD subscriber additions in the U.S. 2022-2024, by plan type
  • Premium Statistic Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2024
  • Premium Statistic Ad-supported vs ad-free video streaming subscribers in the U.S. 2024, by platform
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2023

Virtual multichannel video programming distributors

4
  • Premium Statistic Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2024
  • Premium Statistic Leading vMVPD services in the U.S. 2024, by viewership

Consumer behavior

6
  • Premium Statistic Watching less because of watching more free streaming services in the U.S. 2023
  • Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type
  • Premium Statistic Most common devices used to watch video streaming services in the U.S. 2023
  • Premium Statistic Perceptions of video streaming services in the U.S. 2023
  • Premium Statistic Experience with video streaming bundles in the U.S. 2024
  • Premium Statistic Willingness to watch AI-generated TV shows and movies among U.S. viewers 2024

Content

9
  • Premium Statistic Number of movies on selected video streaming services in the U.S. 2021-2023
  • Premium Statistic Number of TV shows on selected video streaming services in the U.S. 2021-2023
  • Premium Statistic Growth in catalog size of video streaming services in the U.S. 2023
  • Premium Statistic Number of titles on selected video streaming services in the U.S. 2023, by genre
  • Premium Statistic Episodes per season for scripted TV shows in the U.S. 2018-2023
  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2023
  • Basic Statistic Most popular streaming movies in the U.S. 2023, by minutes viewed
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024

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