Motorcycles in the U.S. 2018 report

Statista Consumer Survey


Key Findings: The brands differ in terms of image and driver profile

  • Half of motorcyclists want to buy a new bike in the next 12 months
  • Awareness and ownership are lead by Harley-Davidson
  • Harley-Davidson has the most loyal customers
  • BMW’s brand image is catching up on Harley-Davidson
  • Design, price and brand are the most important purchase criteria
  • Honda drivers perceive motorcycles to be more economically friendly than cars
  • Kawasaki has the highest percentage of young drivers
  • BMW drivers have the highest income

  • Language: English
  • Released: October 2018
More than 7,500

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