Motorcycles in the U.S. 2018

Statista Consumer Survey - Report

Motorcycles in the U.S. 2018 This Statista Consumer Survey report provides you with information on the motorcycle market. The focus is on brand image as well as the characteristics of motorcyclist`s.

Key Findings: The brands differ in terms of image and driver profile

  • Half of motorcyclists want to buy a new bike in the next 12 months
  • Awareness and ownership are lead by Harley-Davidson
  • Harley-Davidson has the most loyal customers
  • BMW’s brand image is catching up on Harley-Davidson
  • Design, price and brand are the most important purchase criteria
  • Honda drivers perceive motorcycles to be more economically friendly than cars
  • Kawasaki has the highest percentage of young drivers
  • BMW drivers have the highest income

  • For further data on the topic, please click here.

  • Language: English
  • Released: October 2018
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