Grocery stores: Mercadona shoppers in Spain

Consumer Insights report


This report offers the reader a comprehensive overview of Mercadona shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Mercadona shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.

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