Consumer Insights report
Tesco is a UK chain of grocery stores with close seven thousand locations and half a million employees worldwide. In its country of origin, more than half of shoppers frequent the stores, and it has the highest market share.
This Statista report provides deeper insights into the grocery stores landscape in the UK as well as the Tesco brand.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Tesco shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tesco shoppers in the United Kingdom (''brand users'') against UK grocery store shoppers in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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