Generational grocery shopping behavior in the U.S.

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Statista dossier on U.S. generations' grocery shopping behavior

Table of contents

  • 1. Overview
    • U.S. population by generation 2019

    • Grocery store sales in the U.S. 1992-2020

    • U.S. online grocery sales 2018-2023

    • U.S. annual household expenditures, by generation 2019

    • Grocery shopping: U.S. consumers' expenditure per week 2006-2019

    • Grocery shopping: U.S. consumers' weekly trips per household 2006-2019

    • U.S. consumers' store brand product purchase behavior as of 2019, by generation

  • 2. Grocery shopping
    • Grocery store foodservice shoppers in the United States in 2019, by generation

    • Convenience store food service shoppers in the United States in 2019, by generation

    • Meat spend of U.S. consumers per shopping trip 2019, by generation

    • Average spend per trip on chicken US 2020, by generation

    • Vitamin and supplement spend of U.S. consumers per shopping trip 2019, by generation

    • Cheese spend of U.S. consumers per shopping trip 2019, by generation

    • Consumer opinion of healthfulness of c-store foods in the U.S. in 2019, by generation

  • 3. Online grocery shopping
    • Share of in-store grocery shoppers who also bought groceries online in the U.S. 2020

    • U.S. Millennials and Generation Zers who have used online-only grocers 2015-2019

    • U.S. Gen X shoppers who have used an online channel for groceries 2015-2019

    • U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2019

    • Likelihood of replacing c-store visits with grocery curbside pickup U.S. 2019, by age

  • 4. Food and nutrition patterns
    • Consumers' willingness to spend more on sustainable food U.S. 2019, by generation

    • Share of consumers who have tried plant-based meats in the U.S. 2019, by generation

    • Attitude toward meat consumption in the U.S. 2019, by age group

    • Distribution of U.S. specialty food consumers, by generation 2019

    • Influences on eating habits in the United States 2019, by generation

    • Consumers opinion on individual nutritional responsibility U.S. 2019, by generation

    • Generational holiday eating habits in the United States by generation in 2020

  • 5. Spotlight: Millennials
    • Products Millennials prefer to purchase in-store globally 2019

    • Types of diets among Millennials in the United States in 2020

    • Millennials' leading priorities when it comes to food US 2019

    • Frequency of home-made food preparation among Millennials in the U.S. in 2020

    • Millennials and millennial parents' food choices in the U.S. 2019, by category

    • Favorite food flavors among Millennials in the United States in 2020

  • 6. Coronavirus
    • Change in grocery shopping methods in the United States since COVID-19 2020

    • Percentage shift in shopping & eating behavior in the U.S. due to COVID-19 2021

    • Changes in American consumers food shopping due to COVID-19 outbreak 2020, by age

    • U.S.: Net change in food purchases due to COVID-19, by generation in 2020

    • Increased food & bev purchasing during the COVID-19 outbreak U.S. 2020, by age

    • Store brand purchasing during COVID-19 in the United States in 2020, by generation

    • Change in C-store shopping frequency due to COVID-19 outbreak US 2020, by generation

    • Change in generational spending on grocery deliveries due to COVID-19 US 2020

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