Millennials in the U.S.: Grocery shopping behavior

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Statista dossier on U.S. Millennials' grocery shopping behavior

This dossier provides statistical information about Millennials' grocery shopping behavior in the United States.

Table of contents

  • 1. Overview Millennials
    • Number of people in the U.S. by generation 2030

    • Annual expenditure of U.S. Millennials 2013 and 2020

    • U.S. Millennials: share of retail expenditure 2013-2020

    • U.S. Millennials: digital buyer penetration 2013-2019

    • Preferred purchase channels of U.S. shoppers 2017, by age group

  • 2. Grocery shopping
    • Grocery shopping frequency among U.S. households by age 2017

    • How Millennial parents find coupons for grocery shopping trips U.S. 2018

    • Common mobile grocery shopping activities for Millennials U.S. 2018

    • Per trip spending on produce in the United States in 2018, by generation

    • Prepared food spending per trip in the United States in 2018, by generation

    • Share of U.S. consumer purchasing organic dairy by generation 2018

    • Change in frequency of frozen food purchasing in the U.S. by generation 2017

  • 3. Online grocery shopping
    • U.S. shoppers who have used an online channel for groceries by generation 2018

    • U.S. Millennial shoppers who have used an online channel for groceries 2015-2018

    • Frequency of online grocery shopping among Millenials and Gen Z in the U.S. 2017-19

    • U.S. grocery delivery service spending share by age group 2017

    • Reasons discouraging U.S. shoppers from buying groceries online by age 2017

    • Consumers with food and drink subscriptions in the U.S. 2017, by generation

  • 4. Food and nutrition patterns
    • Reasons U.S. Millennials follow an alternative diet 2018

    • Share of consumers who have tried plant-based meats in the U.S. 2019, by generation

    • Consumers who are vegan or vegetarian in the U.S. 2018, by age group

    • Percentage of U.S. consumers interested in alternative diets 2018, by generation

    • How important protein is for U.S. consumers by generation 2018

    • Healthy food shopping frequency among consumer in the United States in 2018, by age

    • U.S. consumer willingness to pay more for added benefits in food by generation 2018

    • Main reasons Millennials are deciding to buy frozen foods in the U.S. in 2017

    • Reasons Millennials replace meals with snacks in the U.S. 2017

    • Snacking time preference of Millennial consumers in the United States in 2017

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