Consumer Insights report
Garmin is an American multinational technology company founded in 1989. The company specializes in providing GPS technology to different sectors, but it’s their outdoor and fitness segment that contributed a lion’s share to Garmin’s revenues in the past few years.
It thus comes as no surprise that Garmin is one of the top three most used wearable brands in France. Consumers of this brand belong to different age groups, and more than two third of them can be found in towns and rural communities across France. Interested in both playing and watching it, sports is a common hobby among Garmin consumers in the Southern European country.
Check out more revealing insights about Garmin in the wearables market of France with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Garmin users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Garmin users in France (''brand users'') against French users of wearables in general (''category users''), and the overall French onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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