Continuous changes in brand loyalty through the recession, 2011 Update

This report deals with the 2008 - 2009 U.S. Great Recession's consequences on consumer behaviour, whose effects can still be felt until 2011. This report deals with the changing attitudes in shopping behaviour and choices regarding brand loyalty and "buying down", a shifting to a more price-conscious orientation.
  • Language: English
  • Released: November 2011
Study included in Corporate Account only.
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