Motorcycles: market data & analysis

Market Insights report

Motorcycles: market data & analysis

Motorcycles have been around for a long time and, since their inception, they have gained popularity as a means of mobility. In 2022, unit sales of motorcycles exceeded 52 million, and the market generated a total revenue of US$133 billion. We forecast that revenues will reach a compound annual growth rate (CAGR) of 3.4% between 2014 and 2028.

What's included?

  • Market and make overview with key facts
  • Performance analysis and comparison by regions
  • Performance analysis and comparison by key markets and makes
  • Comparison of market and make growth and average prices
  • Trend Analysis

Table of contents

Motorcycles are popular among biking enthusiasts because they allow them to not only access remote areas with poor road infrastructure but also engage in adrenaline-inducing racing both on and off road. This multipurpose use of motorcycles when it comes to moving people from point A to point B remains unrivaled.

The Motorcycles Market Report provides a peek into this beloved industry, focusing on on-road motorcycles, off-road motorcycles, scooters, as well as on popular brands that have made a name for themselves in the industry.

Owing to their relative affordability, scooters are a motorcycle type that remains popular among biking enthusiasts who value a light, easy-to-ride motorcycle. With a share of 37.3%, the Scooters market came in a close second in terms of market share.

The On-road Motorcycles market accounted for the largest share of motorcycles sold in 2022. In that year, this segment generated a total revenue of US$94 billion worldwide, with about 31.4 million motorcycles sold. On-road motorcycles are often referred to as street or "naked" motorcycles. Standard bikes, sports bikes, as well as cruiser, chopper, touring, and sport-touring motorcycles can be found in this segment.

In 2022, about 1.5 million off-road motorcycles were sold worldwide. Off-road motorcycles are sometimes called dirt bikes and are designed specifically for off-road events on surfaces that are not conventionally paved.

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