Motorcycle sales in the Netherlands 2016-2018, by brand

Total motorcycle sales in the Netherlands in 2016 to 2018, by brand

by Raynor de Best, last edited Aug 9, 2019
Motorcycle sales in the Netherlands 2016-2018, by brand Which brand sells the most motorcycles in the Netherlands? In 2018, BMW sold around 2,100 newly registered motor bikes in the country, making it the market leader. Japanese brand Yamaha followed closely with approximately 2,050 bikes. One year before, Yamaha was in third place behind compatriot Kawasaki. Of the big motorcycle brands, the decline in Honda motorcycle sales in the Netherlands is noticeable. This was due to organizational reasons in the Benelux region.
Motorcycles are increasingly popular

As of 2018, there were roughly 1.44 million registered driving licenses for motorcycles in the Netherlands. This number increased on a yearly basis. Most registrations could be found among 50-to 60-year-olds: roughly 403,000 of all driving licenses. Millennials were less into the two-wheeled vehicles: around 100,000 of all licenses were registered to people younger than 30.

Superbikes and Supersports the most sold types of bikes

Most sold motorcycles in 2017 had a cylinder capacity over more than 1,000 cc, the Superbikes segment. More than 4,000 were sold of these. Supersports or motorcycles with a cylinder capacity between 651 and 850 cc reached a sales volume of around 2,800 that year. The most popular types of motorcycles in the Netherlands were street bikes and “nakeds” (motorcycles with partial or no covering).
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Total motorcycle sales in the Netherlands in 2016 to 2018, by brand

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Motorcycle industry in the Netherlands
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