Motorcycle sales in the Netherlands 2016-2018, by brand

Which brand sells the most motorcycles in the Netherlands? In 2018, BMW sold around 2,100 newly registered motor bikes in the country, making it the market leader. Japanese brand Yamaha followed closely with approximately 2,050 bikes. One year before, Yamaha was in third place behind compatriot Kawasaki. Of the big motorcycle brands, the decline in Honda motorcycle sales in the Netherlands is noticeable. This was due to organizational reasons in the Benelux region.

Motorcycles are increasingly popular

As of 2018, there were roughly 1.44 million registered driving licenses for motorcycles in the Netherlands. This number increased on a yearly basis. Most registrations could be found among 50-to 60-year-olds: roughly 403,000 of all driving licenses. Millennials were less into the two-wheeled vehicles: around 100,000 of all licenses were registered to people younger than 30.

Superbikes and Supersports the most sold types of bikes

Most sold motorcycles in 2017 had a cylinder capacity over more than 1,000 cc, the Superbikes segment. More than 4,000 were sold of these. Supersports or motorcycles with a cylinder capacity between 651 and 850 cc reached a sales volume of around 2,800 that year. The most popular types of motorcycles in the Netherlands were street bikes and “nakeds” (motorcycles with partial or no covering).

Total motorcycle sales in the Netherlands in 2016 to 2018, by brand

Motorcycle brand201620172018
BMW1,9612,0202,092
Yamaha1,8621,8362,057
Kawasaki1,5041,8421,808
KTM9671,1111,293
Suzuki1,2061,1621,152
Harley-Davidson1,0171,0221,068
Honda1,5361,210908
Triumph655643673
Piaggio*416439595
Ducati512586515
Husqvarna121137166
Kymco10312083
Mash315043
Aprilia464951
Moto Guzzi6536-
MV Augusta5425-
Peugeot289-
Other491471655
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Source

Release date

April 2019

Region

Netherlands

Survey time period

2016 to 2018

Supplementary notes

The source states that the numbers provided concern motorcycles which are registered and received a license plate.

* The source does not explain the increase of Piaggio in 2018 and the exclusion of certain other Italian brands. Piaggio can be both a brand (for scooters) or a company (the Piaggio Group owns brands like Aprilia and MV Augusta).

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Statistics on "Motorcycle industry in the Netherlands"

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