Headphones: Kmart in Australia 2022 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Kmart in Australia against all other consumers in the same category (in this case headphones), and the overall onliners in Australia.

Headphones
Headphones are a pair of small loudspeaker drivers worn on or around the head over or in a user’s ears. Analyses in this report are based on respondents' answers to the question "What brand are your personal headphones?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used headphone brands in Australia
• Gender
• Age
• Household size
• Community
• Age of consumers in Australia
• Share of consumers in Australia in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Australia live
• Communities in Australia where consumers live

• Agreement with statements in Australia
• Top 10 hobbies and interests of Kmart customers in Australia
• Agreement with statements on innovation by consumers in Australia
• Most important aspects of life for consumers in Australia

• Type of device consumers in Australia use regularly to access the internet
• Social media activities in Australia by type
• Type of media, consumers in Australia have been using in the past 4 weeks
• Top 10 places where Kmart customers in Australia have seen adverts in the past 4 weeks