Renowned predominantly for its watches, handbags and other accessories, the company has also become well-known for its jewelry, fragrances and footwear as well. The accessories segment is the company’s highest revenue generator, generating about 70 percent of total net sales in 2017. Michael Kors’ main industry competitors include: Coach, Kate Spade, and Louis Vuitton.
The Michael Kors label has grown to become a household name in the fashion industry as well as being one of the most popular fashion brands across different spectrums of society. Michael Kors’ Facebook page is among one of the most popular of any apparel brand, with over 15 million fans in 2017.
As of 2016, Michael Kors remains the leading handbag brand amongst average income teenagers and upper income female teens in the United States. A survey also revealed it to be the second most preferred watch brand amongst upper-income teens in the United States—second only to Rolex.