The transition from abroad to China happened not just in shopping locations but also in preferred brands. Along with the rising cultural confidence and patriotism, an absolute majority of luxury consumers in China said they would support the domestic luxury businesses if the quality and the price were at the same level as foreign brands. Compared to the global luxury conglomerate, shoppers in China believed that local brands would better understand the customers’ tastes and perform more efficiently in after-sale care.
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In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Luxury goods market in China".