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Video games market in Sweden - Statistics & Facts

With revenues of 231 million U.S. dollars generated in 2018, Sweden belongs to one of the largest digital games markets in Europe. Especially the country’s games development industry grew rapidly in recent years, from a turnover of 1.18 billion Swedish kronor in 2010 to over 19 billion Swedish kronor as of 2018. In addition to the first-person shooter series Battlefield and the puzzle game Candy Crush, the sandbox game Minecraft also came from Swedish producers. The last one developed by Mojang was sold with 176 million copies in May 2019 and had 91 active players as of October 2018, in both cases worldwide. Mojang is also the game developer with the second most generated revenue in Sweden, reaching more than three billion Swedish kronor in 2018. Other famous and successful video games publishers in the country include Paradox Interactive, Starbreeze, and Embracer Group, before September 2019 known as THQ Nordic.

According to a survey conducted by NORDICOM, the share of individuals playing video games daily in Sweden amounted to 29 percent of respondents in 2018. The most common age group among gaming users was 9 to 14 years – 72 percent of them stated to have used this medium on a daily basis. In comparison, only 15 percent of 65 to 79-year-old Swedes played video games that year. Playing online is becoming increasingly popular in Sweden. Another survey among children aged 11 to 19 years found that over half of them played video games on the internet at least once a day in 2019. Both men and women were interested in online games. 50 percent of male respondents and 56 of women indicated they played daily.

The recently growing phenomenon eSports is also very much liked in Sweden. Swedish Modern Times Group (MTG), the market leader for eSports entertainment, increased its net revenue in this segment from roughly 1.37 billion Swedish kronor in 2017 to over 1.5 billion kronor as of 2018. A survey from 2019 conducted in Sweden found that more than half of children often or sometimes watch someone playing video games on the internet. Particularly boys watched eSports or video games online. YouTube and Twitch are the most popular eSports viewing platforms. 33 percent of respondents to the survey claimed to have used Twitch in 2019.

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