In Italy the major player in terms of market share is Telecom Italia, holding 45.9 percent of the market and providing the most expanded network in the country. Concerning revenues, Telecom Italia is leading, followed by the other major players Fastweb and Wind3.
Currently, the north of Italy has the best broadband coverage, with the highest penetration rate in the provinces of Milan and Trieste. The lowest broadband rate can be observed in Southern Italy. Provinces such as the province of Barletta-Andria-Trani, and Ogliastra have the lowest broadband share, reaching 15.3 and 15.1 percent in 2016 respectively.
Recently, the Italian government adopted a strategic plan in order to develop an effective telecommunications infrastructure throughout Italy. The plan aims to spread broadband connections up to 100 Mbps across public facilities, premises and industrial areas by 2020. As of today, 30 Mbps and 100 Mpbs speeds are available in major cities such as Milan, Rome and Palermo. In the end, Italians rate their internet connection as satisfactory while only 12 percent of respondents to a survey in 2015 reported that it is very satisfactory.