When it comes to sports and outdoor online shop users, brand awareness of Foot Locker was at 90% in the United States in 2024. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. In total, 35% of U.S. sports and outdoor online shop users say they like Foot Locker.
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Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name?
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (April 25, 2024). Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. "Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024." Chart. April 25, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. (2024). Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. "Foot Locker Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sports and Outdoor Online Shop Users in The United States in 2024." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista, Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024 Statista, https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states (last visited October 31, 2024)
Foot Locker brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024 [Graph], Statista, April 25, 2024. [Online]. Available: https://www.statista.com/forecasts/1252002/foot-locker-sports-and-outdoor-online-shops-brand-profile-in-the-united-states