This graph shows how B2B marketers rated the effectiveness of their organisation's use of content marketing in North America from 2012 to 2015. In 2014, eight percent of respondents rated their content marketing as very effective.
How do you rate the effectiveness of your organisation's use of content marketing?
2012: n = 1,416; 2013: n = 1,217; 2014 n = 1,820; 2015: n = 1,521
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Overall, how effective is your organization at content marketing?" . Figures for the years 2012 to 2014 come from earlier editions of the report.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (September 30, 2015). How do you rate the effectiveness of your organisation's use of content marketing? [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How do you rate the effectiveness of your organisation's use of content marketing?." Chart. September 30, 2015. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. (2015). How do you rate the effectiveness of your organisation's use of content marketing?. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute. "How Do You Rate The Effectiveness of Your Organisation's Use of Content Marketing?." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/
Content Marketing Institute, How do you rate the effectiveness of your organisation's use of content marketing? Statista, https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/ (last visited October 31, 2024)
How do you rate the effectiveness of your organisation's use of content marketing? [Graph], Content Marketing Institute, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/251453/effectiveness-of-b2b-content-marketing-in-north-america/