Number of monthly active Instagram users from January 2013 to September 2015 (in millions)

This statistic gives information on the number of monthly active Instagram users as of December 2014. As of that month, the mainly mobile photo sharing network had reach 300 million monthly active users, up from 200 million in March 2014. The app is one of the most popular social networks worldwide.


Instagram is a mobile social network that allows users to edit and share photos as well as videos. In 2014, there were approximately more than 64 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. Instagram is most popular with teens and young Millennials – this holds true in the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.

Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool. As of 2014, 67 percent of luxury retail brands that were active on social media also had an Instagram profile. The average number of brand posts on Instagram was 121 per quarter.

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 Number of users in millions
Jan '13 90
Feb '13 100
Jun '13 130
Sep '13 150
Mar '14 200
Dec '14 300
Sep '15 400
Source information for logged in users only.
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