Apple Is Falling Behind in the Educational Market
Despite having repeatedly stressed how important the educational market is to the company, Apple recently fell behind Google and Microsoft in terms of their presence in U.S. classrooms. According to Futuresource Consulting, Apple devices accounted for just 14 percent of mobile computing devices (i.e. laptops and tablets) shipped to schools in the fourth quarter of 2017, down from 19 percent for the whole of 2016. Meanwhile Microsoft and Google have improved their market position, with Google’s low-priced Chromebooks proving particularly popular with schools.
This chart shows the platform share of mobile computing devices shipped to schools (K-12) in the United States.