Millennials More Inclined to Pay for Entertainment Than for News
Millennials may have no problem paying for Netflix, Pandora or the most recent video games, but when it comes to news content they are surprisingly thrifty. That’s the result of a report published by The Media Insight Project, a joint research initiative by The American Press Institute and the AP-NORC Center for Public Affairs Research. Based on a survey of 1,046 Americans aged 18-34, the report shines a light at millennials’ habits and attitudes in terms of news consumption. According to the survey results, the digital generation is much more inclined to spend money on entertainment than to pay for news content.
It’s not that they don’t value information, according to the report it’s very important for them to stay informed, it’s the way they consume news that has changed fundamentally. While previous generations had to rely on newspapers and magazines to stay on top of current events, Millennials have a plethora of news sources at their disposal, many of them free and available at the touch of a finger. 82 percent of Millennials get most of their news from online sources with social media playing an increasingly important role. Facebook in particular is a popular tool to stay informed throughout the day, although dedicated news media remain the primary source for “hard” news topics such as the economy, foreign affairs and national politics.
- Paid content models of newspaper portals in Germany 2016Paid content models of newspaper portals in Germany 2016
- Paid content revenue in Germany 2012-2019, by segmentPaid content revenue in Germany 2012-2019, by segment
- Paid content revenue in Germany 2012-2019Paid content revenue in Germany 2012-2019
- Most popular Apple App Store categories 2017Most popular Apple App Store categories 2017
- Brands: leaders in consumer engagement and expectations in the U.S. 2017Brands: leaders in consumer engagement and expectations in the U.S. 2017
- Weekly time spent with media per user in the U.S. 2016, by ageWeekly time spent with media per user in the U.S. 2016, by age
- Year-to-year percentage of change in holiday retail sales in the U.S. 2000-2016Year-to-year percentage of change in holiday retail sales in the U.S. 2000-2016
- Global number of internet users 2005-2016Global number of internet users 2005-2016
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl